Tom O’Toole is the larger than life founder of the famous Beechworth Bakery chain. Not only is he the creator of some of the finest sweet and savory treats going around, he is also an incredibly inspiring small business owner who tells it like it is. He also happens to be one of Australia’s most motivational speakers. Not bad for a bloke who grew up in extreme poverty.
This is actually an interview I did with Tom that was to form part of an interview series I’ve called That Winning Feeling in which I planned to interview famous Australian business owners about how they went about creating such success stories and what it felt like. However, life got in the way, and bringing That Winning Feeling to life has proved harder than expected. So, instead of sitting on such gold for who knows how long, I’ve decided to share it with you, my Small Business Big Marketing community.
So, in this interview, Tom shares much more than how he goes about marketing the bakery … We go deep inside his personal journey as he candidly reveals how creating one of Australia’s most iconic bakeries hasn’t all been smooth sailing.
Links & Resources Mentioned In This Episode ..
Marketing Coaching with Timbo - Email me at tim(at)smallbusinessbigmarketing(dot)com if you’d like to enquire about my Marketing Coaching package – I’ll set up a 15-minute Discovery Call where I’ll be able to establish if I can help you move your business forward.
Join the marketing discussion beyond my podcast …
Receive small business marketing tips on the Small Business Big Marketing Twitter feed.
Leave a review for Small Business Big Marketing in iTunes. It’s a rankings thing ;0)
I’ve personally created these marketing training products in response to listener feedback …
Site Boost - Discover the characteristics of a successful website.
Spotlight - I create an exclusive podcast episode solving the marketing challenges of your business.
List Builder - How to build an email subscriber list … Fast.
Online Marketing Communications Masterclass - This is all about getting found online.