Tom O’Toole is the larger than life founder of the famous Beechworth Bakery chain. Not only is he the creator of some of the finest sweet and savory treats going around, he is also an incredibly inspiring small business owner who tells it like it is. He also happens to be one of Australia’s most motivational speakers. Not bad for a bloke who grew up in extreme poverty.
This is actually an interview I did with Tom that was to form part of an interview series I’ve called That Winning Feeling in which I planned to interview famous Australian business owners about how they went about creating such success stories and what it felt like. However, life got in the way, and bringing That Winning Feeling to life has proved harder than expected. So, instead of sitting on such gold for who knows how long, I’ve decided to share it with you, my Small Business Big Marketing community.
So, in this interview, Tom shares much more than how he goes about marketing the bakery … We go deep inside his personal journey as he candidly reveals how creating one of Australia’s most iconic bakeries hasn’t all been smooth sailing.
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