#84 How to start a national day for your brand.

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In 2009, muesli and porridge maker Flip Shelton, decided that a National Porridge Day would be a mighty fine way to build both the porridge category in Australia and sell some of her own brand of oatie goodness along the way.

Now starting a national day for anything is no mean feat, however, Flip has done it with aplomb and had some great successes along the way including national (free) media coverage on TV, radio and newspapers.

In this fun and revealing chat with Flip, she reveals exactly how and why she did it. And what her plans are for keeping National Porridge Day run well into the future.

Links & Resources Mentioned In This Episode …

National Porridge Day – Go Flip!

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Lovingly posted by Tim on the 23rd May 2012

Categories : Featured Interviews, Interviews


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  • http://www.matthewsetter.com/ Matthew Setter

    Tim,

    just finished listening to the podcast and love it. Nice new introduction to the podcast as well. The way Flip talked about how she created awareness, enthusiasm and enjoyment around porridge itself, as opposed to specifically her brand really makes for a compelling theme that gets people interested and involved. Very insightful.

    Matt

  • http://www.TheIdeasGuy.com.au Tim Reid

    Totally agree, Matt. Passion rules, huh?

  • http://www.matthewsetter.com/ Matthew Setter

    Sure Does!!!

  • Paula Stevens

    Another great interview, Tim. Flip’s marketing technique is simple yet effective. National Porridge Day does not only entice appetite and cravings but encourages involvement to its campaign. Celebrating the porridge day gives people an idea of comfort, good health and relaxation.

  • Emma Mitchell

    You can create your own National Hugging Day, National Answer Your Cat’s Question Day or anything for your brand. This is a brilliant concept and it works. It allows customers to participate plus it makes your brand popular and sell like hotcakes. National Porridge Day catches attention and makes her brand a precious commodity. Her porridge could be Australia’s best symbol for winter food or healthy eating!

    I love this podcast.

  • http://www.SmallBusinessBigMarketing.com/ Tim Reid

    Thanks Emma. So glad you love this podcast. I do too! And I agree with you re the national day concept … a most under-utilised marketing strategy.

  • http://www.SmallBusinessBigMarketing.com/ Tim Reid

    Thanks Paula. Any marketing strategy that encourages involvement is a good one. I hope it really takes off for Flip in the years to come.

  • http://twitter.com/FlaviaYPR Flavia Young

    I checked this out when my employer asked me to research how to go about registering a national day. Great content and great tips. Thanks so much for sharing.