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What Would Starbucks Do? Taking an Objective Look at Your Business. Read More

What Would Starbucks Do? Taking an Objective Look at Your Business.

This morning I walked into one of my local coffee shop for a morning caffeine hit. It’s not a cafe I frequent regularly, probably once a month, but they make good coffee

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Networking with QR Codes and Business Cards Read More

Networking with QR Codes and Business Cards

Think about the last time you were networking your backside off at a swinging business evening, throwing business cards around knowing full well you’ve another  box of 1000 sitting in

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Are you selling widgets? Or emotions? Read More

Are you selling widgets? Or emotions?

I know a Jeweller who’s goes to work each day to make people feel special. I know another one who goes to work to sell jewelery. I know a junk collector who believes he unclutters

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Fred Upton – Australia’s Best Small Business Marketer. Read More

Fred Upton – Australia’s Best Small Business Marketer.

Fred Upton knocked on my door today. He’s one of Australia’s best small business marketers. 68 years old, covered in tatts, absolute salt of the earth fella. He asked me

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How to Build a Highly Targeted B2B Direct Mail List Read More

How to Build a Highly Targeted B2B Direct Mail List

Regular SBBM Podcast listeners will know that I maintain a boating showcase website as part of a portfolio of sites. The site mainly generates revenue through advertising and lead generation

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Create simple, effective marketing videos using your iPhone that make your business go BOOM! Read More

Create simple, effective marketing videos using your iPhone that make your business go BOOM!

Creating great content that positions you as an expert is a no-brainer marketing strategy. And the King of content is video.Thanks to the iPhone, creating engaging marketing videos is a cinch. Check out this fantastic iPhone Video training created by one of my past guests – a former BBC / MTV TV Director. He not only knows how to create great video – his training is full of time and money saving secrets that will have you looking like a pro in no time.

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Making it easy for people to buy from you with Pricing Tables Read More

Making it easy for people to buy from you with Pricing Tables

Before launching the the Facebook Pages for Business product, I went in search of a digital product delivery system that would allow us to sell protected PDF ebook downloads. The

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Facebook Pages for Business Guide Read More

Facebook Pages for Business Guide

Engaging customers on the worlds biggest social media platform. Facebook has become a phenomenon hard to ignore. With more than 500 million user, and more page impressions per month than

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Be relevant … and Google will love you. Read More

Be relevant … and Google will love you.

I heard a world expert on SEO speak just two days ago. He gave some amazing (AKA technical) tips and tricks to getting your website to page one of Google.

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What marketing lessons can we learn from the theme parks? Read More

What marketing lessons can we learn from the theme parks?

Following on from my recent trip to the theme parks on the Gold Coast, here are my 10 observations of how the they market themselves and questions  they pose about

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