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What marketing lessons can we learn from the theme parks? Read More

What marketing lessons can we learn from the theme parks?

Following on from my recent trip to the theme parks on the Gold Coast, here are my 10 observations of how the they market themselves and questions  they pose about

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Where’s your weakest link? Read More

Where’s your weakest link?

Every business has a weak link. The other day my dishwasher stopped working. I quickly got online and found the number to call for service. It was a great, simple

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Site Boost – Make Your Website Work Harder Read More

Site Boost – Make Your Website Work Harder

“I’ve spent a fortune on my website and I don’t even know if it’s getting me any business.” “I’m wanting to update my website and really want to get it

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Guerilla Sandwich Board Marketing Read More

Guerilla Sandwich Board Marketing

Driving through a suburban shopping strip the other day I passed this Yogo studio sign, attached to the back of an old Posty bike. Local city councils require you to

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Creating an emotional attachment with your brand Read More

Creating an emotional attachment with your brand

I love Haul’s gear. Haul make beautiful bags, iPad covers and Macbook cases predominantly out of recycled vinyl billboards. If you’ve been listening to the Podcast for a while, you

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10 Google Adwords Money Saving Strategies for Small Business Read More

10 Google Adwords Money Saving Strategies for Small Business

Are you spending money on AdWords and not seeing a return? Google AdWords can be a maze for the uninitiated. I’ve seen many small businesses waste a lot of time

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Using Google Analytics to Plan Your Advertising Placement Read More

Using Google Analytics to Plan Your Advertising Placement

Planning an above the line advertising campaign for your small business? Before you decide where you’re going to advertise, geographically speaking, take a look at your Website analytics first. With Google

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Is Australia Post Suffering an Identity Crisis? Read More

Is Australia Post Suffering an Identity Crisis?

An open letter to Australia Post Dear Australia Post, Firstly, let me just say, you guys are providing a great service that magically teleports my packages from one corner of

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How to double your website’s email subscribers Read More

How to double your website’s email subscribers

Building a database of email subscribers, or “building a list” as it’s know in the Internet marketing world, ain’t easy. There are a few key ingredient that go into building

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What message are you giving to your customers? Read More

What message are you giving to your customers?

I hope it’s better than this!

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