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Do you do what you say you’ll do? Read More

Do you do what you say you’ll do?

I have too many experiences where a business says they’ll do one thing…and then doesn’t. What’s that about?! If you’re going to make it e…..e….Easy, then do so….Don’t make it

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Listen up! Read More

Listen up!

I was at the local Telstra Shop this week…one of three customers waiting patiently as five staff did ‘stuff’ behind the counter. To fill in the time I decided to

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I’m a sucker for great product packaging. Read More

I’m a sucker for great product packaging.

Apple are the King of this. There’s nothing quite like unwrapping a new Apple product…it’s a true experience for the senses. OK…I’m being a little bit over the top…I know

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When it’s difficult to have a point of difference, try being funny Read More

When it’s difficult to have a point of difference, try being funny

I’ve used a lot of email marketing services over the last couple of years, but recently I’ve been tinkering with MailChimp. I decided to use give a go MailChimp (aff)

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What makes for a highly effective marketing course? Read More

What makes for a highly effective marketing course?

The first (of many) Small Business Big Marketing Intensives was on last week…and it was a hands-down success…thanks in no small part to each and every small business owner who

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Let’s make it easier to save the world. Read More

Let’s make it easier to save the world.

Donating to charities could be so much simpler…and fun. As I see it, here’s the 5 atypical fund-raising tactics as of 2010: Expensive direct mail…where a 2% redemption rate is

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Let’s make it easier to save the world. Read More

Let’s make it easier to save the world.

Donating to charities could be so much simpler…and fun. As I see it, here’s the 5 atypical fund-raising tactics as of 2010: Expensive direct mail…where a 2% redemption rate is

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How iTunes Could Sell More Music Read More

How iTunes Could Sell More Music

I use iTunes to organize and play all my music when I’m on my laptop – I also use it to transfer tunes to the plethora of other Apple products

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Bored and inspired. Read More

Bored and inspired.

I’ve just spent the last two days at a conference full of marketing and advertising types…the types that look after the big brands. And I walked away bored AND inspired.

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Come on Designers…who’s up for a niche? Read More

Come on Designers…who’s up for a niche?

“Pick a niche an inch wide and a mile deep.” I love that strategy…I wished I’d invented it (personal note…envy is a sin). Anyway, I can’t help but think there’s

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