What do a condom marketer, an ex Aussie Rules football legend, the vice-captain of the Australian Soduko team and an engineer turned YouTube star with ADHD have in common? They’re all very clever marketers building solid businesses thanks to some crazy marketing ideas, and they’ve been past guests on this show.
Whilst I’m not one for celebrating milestones – there’s no real value in it for you the listener – I am cognisant of the fact that there’s a huge amount of marketing gold hidden in the archives of The Small Business Big Marketing Show.
With 250 episodes now under my belt, I thought it time that we start to revisit some of those episodes and pull out some of the learnings that you may have forgotten or are yet to hear.
So, that’s exactly what I’ve done. As I strongly believe that all great marketers have to be a little bit crazy, I’ve gone back in to the treasure trove, identified five fellow crazies and grabbed short pieces of my fireside chats with them. Which crazies I here you ask?
Tom Dickson of Will It Blend
AFL legend Warwick Capper
Lloyd Perry of Big Richard Condoms
And Mick Colliss, Vice Captain of the Australian Sudoku team
Yep, it sure to be an interesting show!
Plus, there’s my usual check-in (from Fiji, none less!), and I share a marketing quote that’s well, a little crazy ?
Let’s celebrate episode 250 of Australia’s favourite marketing podcast with a trip down memory lane.
Enjoy!
Episode Timeline
- 00:23 Welcome and overview of today’s episode
- 02:42 Apple TVC ‘Here’s to the crazy ones’
- 03:48 Crazy Marketer #1 – Tom Dickson – Will It Blend
- 10:35 Insights in to Netregistry
- 12:24 Crazy Marketer #2 – Mick Colliss
- 20:16 Insights in to 99designs
- 21:18 Crazy Marketer #3 – Warwick Capper
- 27:55 Crazy Marketer #4 – Lloyd Perry
- 33:41 My top 3 learnings
- 35:52 Wrap-up and insight into next episode’s guest
TODAY’S EPISODE SPONSOR (PLEASE SUPPORT THEM)
Netregistry – Get your online marketing sorted with a do-it-for-me website
99designs free coupon – Get a design you’ll love. 100% guaranteed. In 7-days.
Links & Resources mentioned in this episode
My interview with Tom Dickson of Will It Blend
My interview with AFL legend Warwick ‘The Wiz’ Capper
My interview with Lloyd Perry of Big Richard Condoms
My interview with Vice-Captain of the Australian Soduko team Mick Colliss
Tweetables (Go on, share the love ;0)
My Top 3 Learnings from Episode 250 …
- To create great marketing you really do need to be a little bit crazy.
- To build a business you need to take risks.
- Celebrate your sense of humour if you’ve got one. If you haven’t, then find it. It’s point-of-difference in an all too serious world.
Inspirational Marketing Quote
“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”
Apple TV Commercial
Over to you
Let me know YOUR #1 takeaway from this episode by leaving a comment below.
My guest and myself personally read and respond to every comment.
