If the idea of surrounding yourself with a deeply engaged community who love what you do, buy everything you offer and provide a great sounding board for future ideas is of interest then you’re in for an absolute treat. It’s a nurturing episode 558 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
A little more about Andrew Griffiths …
If you’re a long time listener then you’ll be familiar with Andrew Griffiths, or Griffo as he likes to be known. Back in the day Griffo and I would do bonus episodes called Funny Business where we’d talk about a variety of business issues that were on our minds, plus we’ve done episodes on how to self-publish a book and how to become a popular keynote speaker.
Griffo is such a giving human being, and he’s brilliant at helping people grow businesses they love. He’s written 14 business books published in 65 countries including 101 Ways To Sell More and his most recent which I absolutely love titled … Someone has to be the most expensive, it may as well be you!
These days, Griffo is all about teaching business owners how to future proof their business, and one major way he does this is by showing step-by-step how to build deeply engaged communities. And that’s exactly what we focus on today.
You’ll discover the upside of having a deeply engaged community. We’ll help you break through any limiting beliefs you may have around building a community. Plus we give you 5 ideas to implement immediately to get your community-building underway.
And if you’re champing at the bit to get going on this important marketing strategy then check out the course he’s running over at Get A Community.
I started off by asking Griffo what a deeply engaged community looks like …
Timbo’s Top 3 Attention Grabbers from his chat on community-building with Andrew Griffiths …
- I love Griffo’s thinking around not just building a community, but a deeply engaged community.
- I love the idea of coming from a place of authenticity … not one of just pure selling. You’ll get caught out in no time.
- I love the idea of not being too literal when starting a community. Like Griffo said, if you sell pnes then you don’t just start a community around pens … instead you start one that extends into writing, sketching, blogging … whatever it is your people do with pens. Grab my book The Boomerang Effect to understand this even more.
Other epsidoes of The Small Business Marketing Podcast you’ll love …
Links mentioned in this episode …
Register for Griffo’s community-building course – Use the promo code timbo for a $500 discount
Last Week’s Episode of The Small Business Big Marketing Podcast
Thanks for tuning in. May your marketing be the best marketing.