Exploit this simple client attraction strategy to grow sales exponentially with The Institute of Wow’s John Dwyer | #589

Exploit this simple client attraction strategy to grow sales exponentially with The Institute of Wow’s John Dwyer | #589


Isn’t that what you want to hear from your precious clients?

Like …. “Wow! Look what that business did for me.”

“Wow! That’s a cool offer!”

“Wow! I didn’t expect that!”

Unfortunately we don’t hear that enough in today’s very serious world of business. Well, that’s about to change thanks to today’s guest who’s the King of WOW, so much so  that he even convinced comedian Jerry Seinfeld to get one client’s customers saying “Wow!” … a lot! It’s a surprising episode 589 of The (12 year-old, award-winning) Small Business Big Marketing podcast.


A little more about lead generation expert John Dwyer  …

Today’s special guest is in the business of client attraction … using a system to make your precious customers go “WOW!” whilst (at the same time) taking their eyes off the price.

His name is John Dwyer, and his business, cleverly called The Institute of Wow, is responsible for well over fifteen billion dollars (that’s with a B!) in extra sales for businesses of all sizes.

John’s biggest claim to fame is convincing Jerry Seinfeld to be the spokesperson for a client’s campaign that delivered a five fold increase in sales off an already high base.

He helped a local magazine generate 812,000 leads in one promotion.

And he’s also helped 100s of small businesses, just like yours, to attract and retain more clients than they’d ever hoped for thanks to his super simple system which he’s generously agreed to share today.


Grab a copy of John’s free eBook on creating an avalanche of leads

Click here to get your copy


Other interviews with business owners who make their clients go “WOW!” …

Interview with Phillip Kuoch of Goldelucks Bakery (crazy product innovation)

Interview with Tom Dickson of Will It Blend (extreme product demos)

Interview with Arthur Greeno of Chick-Fil-A (Guinness World record breaker)

Interview with Melissa Koker the creator of the First Kiss viral video)

Interview with Jen Lim (delivering happiness to employees)


Last Week’s Episode of The Small Business Big Marketing Podcast

How to use equity crowdfunding to grow your business with Birchal’s Matt Vitale


Thanks for tuning in. May your marketing be the best marketing.






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