How Luxury Escapes co-founder Adam Schwab built Australia’s most loved travel brand | #580

How Luxury Escapes co-founder Adam Schwab built Australia’s most loved travel brand | #580

Luxury Escapes co-founder Adam Schwab seems unable to put a foot wrong when it comes to launching and building profitable businesses. Businesses that generate (in a matter of years) millions and millions of dollars. And right now … you’re about to find out how he does it. It’s a luxurious episode 580 of The (12 year-old, award-winning) Small Business Big Marketing podcast.


A little more about Luxury Escapes co-founder Adam Schwab …


Adam Schwab started his working life as a corporate lawyer in Australia’s largest law firm; but the entrepreneurial bug hit early, and he escaped his cubicle to start the first of a number of successful businesses.

Whilst each one was a stepping stone to the next, his piece de resistance is Luxury Escapes, an online travel business that curates and cleverly presents luxury holiday packages from around the world. 

Founded in 2010, today Luxury Escapes employs over 300 staff across four continents and will turn over half a billion dollars this year.

And it’s won a bevy of business and travel awards as had Adam himself.

This guy really is a business genius. But has it all been success after success? Pretty much (LOL!). The guy really does have the Midas touch when it comes to identifying and building  profitable businesses. And lucky for you and I, he openly explains how he does it.



Timbo’s Top 3 Attention Grabbers from my chat with Luxury Escapes Co-Founder Adam Schwab …


  1. I love the fact that Adam is open to making mistakes … and lots of them. This is quite a consistent practice across the 580 successful business owners I’ve interviewed over the years.
  2.  I love Adam’s take on the power of branding. As he said, a brand is about creating trust between the business and the customer. So a good exercise for us all would be to identify all the trust hurdles (as Adam calls them) that our precious customers have to jump over, and implement ways of reducing the fear around each of them. Even better, removing them all together.
  3. I love the idea of the two metrics he mentioned when it comes to building a solid, profitable business … Cost of Acquisition of a customer and the lifetime value of that customer.  Get that equation right and you’re off to the Goldfields!



Other interviews you’ll enjoy on The Small Business Marketing Podcast


Interview with Flight Centre Co-Founder Geoff Harris


Interview with Roger Waters’ Pink Floyd keyboard player Lachy Doley


Interview with CoYo coconut yoghurt founder Sandra Gosling




Last Week’s Episode of The Small Business Big Marketing Podcast


4 ways the violin can help us make a marketing impact with Stephanie Scheller




Thanks for tuning in. May your marketing be the best marketing.






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