Making $400,000 on Instagram is the least interesting part of Erika Cramer’s amazing business journey | #564

Making $400,000 on Instagram is the least interesting part of Erika Cramer’s amazing business journey | #564

Today’s guest generated $400,000 in sales from Instagram over the past two years. But that’s the least interesting thing they’ve done. Intrigued? Excellent … so was I when I received her pitch. It’s an overly confident episode 564 of The (12 year-old, award-winning) Small Business Big Marketing podcast.



A little more about the Queen of Confidence Erika Cramer …


Before we meet today’s guest, a reminder that if you’re doing it tough right now in business and / or in life generally (and many are), then please reach out to a friend or connect with your local support service.

I say that because today’s guest Erika Cramer is a shining example of a business owner who’s experienced multiple tragedies, yet come out the other side in a way you could never imagine.

From childhood sexual abuse, being in and out of the foster care system, multiple car accidents, being widowed and going through immense loss, Erika is a beaming and beautiful example of how you can heal your personal story to transform trauma into triumph … not to mention a business that is making a huge difference in the lives of many.

In this very candid chat, the Queen of Confidence (that what she calls herself plus it’s the name of her business):

  • Shares how she picked herself up and got on with building a life and business she loves
  • I throw a few business scenarios at her where our confidence is tested and she suggested how we best handle them
  • Plus she unpacks how she’s built a six-figure business during COVID … and she steps us through how she made $400,000 directly from Instagram in two years 

I started off asking Erika what gave her the confidence to be a world-leading confidence coach …



Timbo’s Top 3 Attention Grabbers from his chat with the Queen of Confidence Erika Cramer …


  1. I love Erika’s overall life and business philosophy about stepping into service, as opposed to having your hard-arsed business hat on all the time.
  2. I love how she rings every one who buys from her. This may not always be possible if you own a business that has a high volume of sales; however, it’s still worth asking yourself the question “How can you acknowledge how grateful you are to each and every one of your customers?” Not only is this a solid marketing play, it also just feels good!
  3. I love how she talked about identifying where your ideal client hangs out online and then flooding them with content that they need.

Resources mentioned in this episode


Richard Stubbs critiques Timbo’s interviewing style


Free business training from The Queen Of Confidence

Throw Your Leg Over motorcycle guide books



Other episodes of The Small Business Marketing Podcast with coaches


Action Coach Ben Fewtrell on why we need a coach



Public speaking coach Cam Barber on how to overcome your fear of public speaking



Last Week’s Episode of The Small Business Big Marketing Podcast


How to create recurring revenue in your business with The Automatic Customer’s John Warrillow




Thanks for tuning in. May your marketing be the best marketing.






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