I’ve just spent the last two days at a conference full of marketing and advertising types…the types that look after the big brands. And I walked away bored AND inspired. Bored by the fact that they spend soooooo much time navel gazing…measuring this, analysing that. Worrying if social media is or isn’t for their brand. […]
Bored and inspired. Read More »
Part 2 of 10 Marketing Nuggets to Help Grow Your Business, find out the next 5 (or more!) great marketing tips. 6. Get speaking – Here’s the best training course around to get you in the public speaking zone. 7. Network (face-to-face!). 8. Optimise your page titles. 9. Outsource – You can’t do everything. 10. Sort your
SBBM #25: 10 Marketing Nuggets to Help Grow Your Business (Part 2) Read More »
“Pick a niche an inch wide and a mile deep.” I love that strategy…I wished I’d invented it (personal note…envy is a sin). Anyway, I can’t help but think there’s a business in creating clever business cards. I mean, just check out some of these. They’re amazing. Not only are they amazing, they’d get held
Come on Designers…who’s up for a niche? Read More »
I saw this mannequin in a shop the other day. Scary, isn’t she? She got me thinking about how we present our business to the world. I remember as a marketing manager of a major retailer I would often get a call from one of my store managers, asking for some marketing ideas. “Sure, I’ll
A gift for your clients Read More »
“Hi Kev, it’s Tim here…your blokes just dropped off a couch at my place. I just want to let you know that they were absolute professionals in every aspect. They did a great job.” “Ah….OK.” Followed by an awkward silence…almost as if he was waiting for the “But…” But there was no “but”…so I awkwardly
Thanks for the thanks Read More »
Every now and then we like to surprise and delight you (actually we aim to do that all the time!), our treasured listener, with some little marketing nuggets laser-focused on building your business. So, with notebook and pen in hand (or iPad if you’ve succumbed to the Apple maketing machine as we have), sit down,
SBBM #24: 10 Marketing Nuggets to Help Grow your Business (Part #1) Read More »
Imagine being responsible for designing one of the world’s most famous online branding…and being paid less than five bucks for the privilege! Our guest did exactly that… and she’d do it again tomorrow! Meet, Yiying, the designer of Twitter’s Fail Whale… Yiying was a delight to have on the show where she shares: The story
SBBM #23: Meet Yiying, The Twitter Fail Whale Designer Read More »
Off the back of Australia’s #1 Marketing show, I’m very please to share with you The Small Business Big Marketing INTENSIVE – 2 HUGE Days at The Caulfield Racecourse in Melbourne, Australia. Fri, Aug 20 to Sat, Aug 21 This is a highly practical marketing workshop for business owners (or marketers thereof) keen to discover
The Small Business Big Marketing INTENSIVE – 2 HUGE Days Read More »
For those of you who aren’t familiar with our beguile of of the advertising industry, just read the first chapter of Timbo’s book – Cha Ching. However, we thought we’d get Russel Howcroft, arguably Australia’s “Mr Advertising”, on the show to defend his industry. Russel tells us about his advertising background, the success of the
SBBM #22 – Is Advertising for You? Russel Howcroft Thinks So. Read More »
Let’s see..Australian Ski team Olympic Coach…turned feature film script writer…turned highly balanced individual who now shares his secrets to living your passion and maintaining a work / life balance with the world. Our guest, Chip Richards, may just be Australia’s answer to Depak Chopra meets Tony Robbins. He certainly leaves Lukeee and I speechless at
SBBM #21: Finding Balance and Passion in Your Small Business Read More »
Grab My 10 MarketingProven marketing principles that every business – no matter its size, category or industry – should adhere to in order to create epic marketing, increase awareness, engagement and enquiry. And who doesn’t want a piece of that?!
