Sad perhaps, but true. And let’s face it, it’s page 1 of Google that really counts. That’s why using the SEO power of LinkedIn for business development is a tool that only a madman would not consider using.
You Are Who Google Says You Are! Read More »
You’d need to have been living in a cave for the past few years not to have heard of LinkedIn. But is it just another Facebook? And how important actually is LinkedIn for business.
So How Important is your LinkedIn Profile? Read More »
PR – something that every small business owner needs to embrace with open arms and become good at it. And it’s something that we never stop learning about, that’s for sure, and the whole “raison d’etre” behind Small Business Big Marketing.
The PR Rabbit Hole Read More »
Larry Bloch co-founded Netregistry in 1997 – right in the high diddle diddle of the dot com boom. Things were going swimmingly with the business doubling every couple of months … until mid 2000 when the boom went bust.
BUT that’s where it gets interesting … really interesting.
You see, marketing a business in boom times is relatively easy – there’s plenty of money and eager buyers – especially in the area of domain names and websites where every one was trying to stake their claim. But how do you manage a business through the down times, and come out the other end shining? In fact, in 2012, Netregistry is now Australia’s most trusted provider of online services.
#87 How To Market A Business In Tough Times. Read More »
Just imagine, getting national TV coverage for your business. How fantastic would that be, but it’d cost a fortune – right?
From Letterbox Drop to National TV Coverage Read More »
Wow! Now that’s a scary looking headline. But before you click off this page in disgust, let’s look a little deeper into what that actually means.
No One Cares About Your Business Read More »
Danial Ahchow founded Service Central in 2005 and has built it to become Australia’s leading online marketplace for finding all sorts of service providers. This online business now hosts millions of visitors and generates hundreds of millions of dollars of work requests each year.
Listen in as Danial takes us on the journey of where the idea came from and how he managed to bring it to life after quitting his day job as an Industrial Relation lawyer and cleaning office buildings in order to pay the bills.
PLUS I welcome into the Small Business Big Marketing community my new sponsor Netregistry who are the experts when it comes to sorting small businesses out with all your online marketing needs. Exciting times, folks!
#86 How to build a multi-million dollar online business. Read More »
When it comes to marketing it can sometimes seem like you’re floundering in a sea of opportunities. Too many marketing strategies to choose from – especially if you don’t have the largest of budgets.
Seeding, Sponsorship and Social Media. Read More »
Names! How important do you consider the name of your business to be? On a scale of 1-10, would you be hovering around the 5 or 6 mark, or right up there, pushing the barriers to give it an 11?
Tania De Jong AM is one of Australia’s leading Sopranos – no, not the gangster type – and also manages to run a variety of very cool businesses including an innovations workshop business, a talent agency and a charity that helps disadvantaged people find their voice.
In this fireside chat, Tania reveals how she manages so many businesses, where the ideas come from, what drives her to succeed plus her opinion on why so many businesses find it hard to be creative.
PLUS she has a very big surprise for us at the end. (Dare you not to fast forward!).
#85 Talking business building & creativity with Tania de Jong AM. Read More »
Grab My 10 MarketingProven marketing principles that every business – no matter its size, category or industry – should adhere to in order to create epic marketing, increase awareness, engagement and enquiry. And who doesn’t want a piece of that?!
