This is the first post in an irregular series of Small Business Big Marketing podcast listener profiles. We asked Kelly Exeter from Swish Design in Perth, a couple of poignant questions about here marketing activities and successes. What we didn’t expect, or request for that matter, was a testimonial for one of the services we provided […]
Listener Profile: Kelly Exeter from Swish Design Read More »
Phil McKinney is an innovation expert based in Silicon Valley. Recently retired as the VP and Chief Technology Officer at Hewlett Packard, Phil hosts the Killer Innovations podcast and has just released the book ‘Beyond The Obvious’. In this mind-opening interview Phil explains clearly and simply how any small business can introduce and benefit from an innovations culture. Listen in and you’ll discover a step-by-step process for becoming innovative, why brainstorms don’t work and so much more. This is gold!
#75 How To Be Innovative In Your Business. Read More »
Cliff Rosenberg, Managing Director of LinkedIn Australasia, has a chat to us about his top LinkedIn business tips for marketing your small business and how to optimise your LinkedIn profile. If you’re like us, you receive emails each week from someone somewhere requesting to get connected via LinkedIn. Listen to what Cliff has to say and you’ll know whether to accept them and what to do with them. It’s all about how to use LinkedIn to build your business.
PLUS we tackle a great listener question about how best to promote a struggling business.
#74 LinkedIn’s MD On How To Use LinkedIn For Business. Read More »
Wow! OK team, strap the seat belt on as this is an episode to be reckoned with. Timbo has a 1-on-1 conversation with global, social entrepreneur Roger Hamilton – creator of the celebrated Wealth Dynamics profiling system (which every small business owner should complete with their team), business futurist (he showed Timbo a kidney being printed!), Director of the Green School in Bali and all round good guy.
#73 Roger Hamilton – Futurist, Social Entrepreneur, Wealth Dynamics creator. Read More »
A couple of months ago I was helping a friend of mine run locally targeted AdWords campaigns for his events venue. He runs a venue that, among other things, hosts wedding receptions. As anyone who has had the pleasure and pain of organising a reception will know, drop the word “wedding” and you’re going to pay doubles
How to setup laser targeted local AdWords campaigns Read More »
John Newell promoted the sale of a house in the Melbourne suburb of Northcote using Twitter and some other social media channels. The result? The house sold at auction and he’s now receiving global media coverage. Global as in like seven countries! This is the story of how he did it.
#72.5 How To Sell A House Using Social Media. Read More »
Glen Carlson and his team managed to fill a room with 500 delegates against all odds. The one day event he organised was held over the Summer break, delegates had to pay to attend and he ran no paid advertising. All the professional conference organisers told him he was making a big mistake. Well, history proves otherwise. Listen in on how he did it.
We also share some tips on how to manage your online reputation AND Professor Mike Ewing sheds light on the 4Ps of marketing.
Another episode of Australia’s #1 Marketing show for your listening pleasure. Enjoy!
#72 How To Get 500 Bums On Seats. Fast! Read More »
Sometimes we can all get a little bogged down in so much marketing detail we end up forgetting one of the most basic of all business techniques. Communication!
The Importance Of Communication. Read More »
Steve Cunningham is the creator of Read It For Me, a very clever online resource that provides video / PDF summaries of the world’s best business and self-development books. In this interview, he talks about how the idea came to be, how it helps you learn faster and how he markets it.
PLUS we’ve put together an EXCLUSIVE LISTENER OFFER that enables you to get a Read It For Me subscription with some other useful marketing goodies thrown in.
#71 How To Learn Faster. Read More »
As Marketing Manager at Terrain Tamer 4WD, Brent Hutchinson’s aim is to make every advertising dollar return multiples. And that’s exactly what he’s doing. In this interview, you’ll hear how Brent’s turned a magazine advertising spend with Australia’s leading 4WD magazine in to a video marketing strategy in which the magazine needs him more than he needs the magazine. This is a great exercise in developing an emotional attachment with your audience and building a strong, energetic brand.
#70 How to make magazine advertising work. Read More »
Grab My 10 MarketingProven marketing principles that every business – no matter its size, category or industry – should adhere to in order to create epic marketing, increase awareness, engagement and enquiry. And who doesn’t want a piece of that?!
