It goes without saying that you need to know your business inside out. You need to be an expert on your product – whatever that may be – and be able to inspire customers and potential customers that you’re an expert in your field. Okay – that’s great. But there’s another type of knowledge that […]
Getting into the mindset of your customers Read More »
One thing that’s sure to have the icy fingers of doubt running its cold fingers down your spine is the issue of the money-back customer guarantee. No matter what your small business is all about, you simply have to offer a guarantee to your customers. After all, why on earth should they buy from you
The Simple, Transparent, No BS Customer Guarantee – A Powerful Marketing Tool. Read More »
In a past life Jeff Lim did deals across the boardroom table during the heady days of the dot com boom. He now operates in a very different boardroom – one that is wall-to-wall stand up paddle boards. You see, Jeff and his wife Lynda, have started PSUPS – a stand-up paddle board company on Victoria’s Mornington Peninsula. No stranger to website development, Jeff is also a very strategic small business marketer who has not only decided to build his own brand but that of the local adventure tourism industry in which his business operates.
#67 Boardroom to Boardshorts. Read More »
Logos – they’re a crucial part of your marketing strategy, aren’t they? Err, actually – if you truly believe that then you really ought to take a step back and think again. Because whilst many so-called ‘marketing experts’ will happily take mucho dollars off your hands to design you the perfect logo, do you honestly
Logos, marketing & stirring up the mix. Read More »
Marketing! When it comes to getting exactly what your product’s about across to your customers, it’s quite incredible how many people simply get it wrong. But – and this is something that every small business person needs to accept – what you need to realise and understand, is that should you make a mistake that
Trust your instinct when identifying your target. Read More »
Matt Bebe started the Mornington Peninsula Brewery 12-months ago and is already two years ahead of his sales targets. What a nice place to be! But when you see what Matt and his business partners have created, it’s not a huge surprise. More than a brewery and some craft beer brands, they’ve created a real experience –
#66 Imagine being two years ahead of your sales targets! Read More »
Did you know that by simply replying to any of our emails, you can send us your most pressing marketing question and we just might answer it on Australia’s #1 marketing podcast. Or you can post it on the Small Business Big Marketing Facebook. That’s exactly what James Clemenets, Paul Evans, Mark Hogan, Robin Dickinson,
#65 Your most pressing Marketing questions answered. Read More »
Andy Grand was a successful Swiss Banker in a previous life. He now lives the life of his dreams as an affiliate marketer. In simple terms, Andy sells other peoples products online for a commission AND gets others (lots of others) selling his products – also for a commission. In this interview, Andy (AKA the
#64 How to get others selling for you. Read More »
In our naughtiest episode ever, immaturity is alive and well in this episode of the Small Business Big Marketing show. Although, we must say, amongst the school-boy giggles and Benny Hill humour (all Lukeee’s doing), there is some marketing gems shared by our special guest, Anne Marie, owner of Adelaide Adult Shop, Addora Live who we spent three
#63 Marketing lessons from an Adult Store. Read More »
Effective sales copy is tough to write. Up until now. In part 2 of this exclusive interview with gun copywriter Brent Hodgson he really does lay to rest any doubts or fears you may have about writing sales copy that converts. All you need do now is follow his simple, 7-step process (he started sharing
#62 More on how to write sales copy (Part 2). Read More »
