Brent Hodgson writes sales copy that converts. Seriously converts. In part 1 of a two-part interview we did with Brent (there was just so much to cover) we dig deep on how to write sales copy that actually gets your prospects to sit up and take action: When we talk about “copy”, what are we […]
#61 How To Write Sales Copy (Part 1). Read More »
Today’s guests, Ilde & Mark, inventors of Starlettos (they’re what Lukeee wears to stop his high-heals from sinking in to the grass) are a great example of a small business doing some very big marketing. So much so that they found their way in to the nominees’ gift bag for this year’s Emmy Awards. How good is
#60 How To Get Into The Emmy Awards Nominee Bag. Read More »
A couple of clicks down the road from where I live is a beautiful little restaurant and winery. They have fantastic product – great wine, good food and secluded surrounds that makes you feel you’ve left the modern world behind. Given it’s located on a first road and off the beaten path, the owners don’t
Billboard Advertising and Readability – Size Does Matter Read More »
If we had to market your business we would …. This is the starting point for Spotlight… one of our most popular offers where we record an exclusive episode (podcast style) dedicated to improving the marketing of your business. No waffle, no gags (actually that’s not true), no “what’s on our mind” segment, no guest…
Spotlight – An Exclusive Podcast Episode Just For Your Business Read More »
As a small business targeting local customers, you may be guilty of dismissing some online marketing channels. Well, dismiss yee not fair business marketer. There’s never been a better time to try alternative avenues for marketing your small business, particularly online. That’s right, I’m suggesting you try going a bit alternative with your marketing, hippy it
3 Online Marketing Channels Your Local Business Competitors Aren’t Using Read More »
This morning I walked into one of my local coffee shop for a morning caffeine hit. It’s not a cafe I frequent regularly, probably once a month, but they make good coffee and they use good quality soy (yes, I’m one of those). Waiting for my latte, instead of flicking through the daily newspaper flopped on the
What Would Starbucks Do? Taking an Objective Look at Your Business. Read More »
Marketing should be a major part of running a successful small business, but so too should the health of its owner and employees. That’s why in this episode we leave marketing behind and talk to Marin Lazic, owner of Balmaine personal training business Z-Best-Fitness. Marin first came to Timbo’s attention via Twitter, by providing some
#59 The Healthy Small Business Owner. Read More »
This is this episode of Australia’s most loved small business marketing podcast in which Timbo’s in a neck brace and Lukeee gets a laugh out of his predicament. Sad but true! Much more importantly, we get serious with answering some listener questions: 1. How can a tradie grow his market share through some smart local area marketing
#58 Marketing for Tradies. Copping it on Twitter. Where to start with marketing online. Read More »
Think about the last time you were networking your backside off at a swinging business evening, throwing business cards around knowing full well you’ve another box of 1000 sitting in your bottom draw back at the office. You can’t get rid of them quick enough, and in the back of your mind you know they’re
Networking with QR Codes and Business Cards Read More »
In this episode of the Small Business Big Marketing podcast, Timbo talks about the importance of brand building for small businesses with the Head Of Marketing at Melbourne’s Monash University – Professor Mike Ewing. The Prof as we affectionately call him, has categorical evidence that that small businesses that invest in building a brand will be more
#57 The Importance Of Brand Building. Read More »
