pricing

#56 A Pricing Idea. Get Your Pitch Right. Know Your Brand.

This is the episode of Small Business Big Marketing where we discuss: How smorgasbords may inspire a new pricing strategy; How the Daintree Ice Cream Co. have got their pitch oh so right; How Kalula Airlines are brilliantly on-brand; And Timbo announces his Online Marketing Communications Masterclass 2011. Small Business Big Marketing – Links & Resources Mentioned […]

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#55 How to use Blogging for your business.

In episode 55 of Australia’s #1 marketing podcast, we talk to Darren Rowse (AKA ProBlogger), one of the world’s most prolific bloggers on well … blogging! Listen in and you’ll discover exactly how to make blogging a part of your marketing arsenal. Plus we: Lukeee apologises for his abismal Twitter performance! We talk about what it means to get a good

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How to Build a Highly Targeted B2B Direct Mail List

Regular SBBM Podcast listeners will know that I maintain a boating showcase website as part of a portfolio of sites. The site mainly generates revenue through advertising and lead generation for businesses in the marine industry. One of my biggest challenges is attracting advertisers. The online marketing campaigns I’ve tried just haven’t been cutting through, so recently

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Facebook Personal Ads

#52 What Facebook Personal Ads have to do with Marketing (Part 2)

In Episode 52 of the Small Business Big Marketing we: Finish the interview with Matt Simpson, who tells us how he strategically used Facebook Ads to find his life partner with Facebook Personal Ads; Answer a listener questions about FAQs and Wikkis; Discuss the importance of having a crystal clear call to action in all

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how to make marketing videos

Create simple, effective marketing videos using your iPhone that make your business go BOOM!

Creating great content that positions you as an expert is a no-brainer marketing strategy. And the King of content is video.Thanks to the iPhone, creating engaging marketing videos is a cinch. Check out this fantastic iPhone Video training created by one of my past guests – a former BBC / MTV TV Director. He not only knows how to create great video – his training is full of time and money saving secrets that will have you looking like a pro in no time.

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