John Newell promoted the sale of a house in the Melbourne suburb of Northcote using Twitter and some other social media channels. The result? The house sold at auction and he’s now receiving global media coverage. Global as in like seven countries! This is the story of how he did it.
#72.5 How To Sell A House Using Social Media. Read More »
Glen Carlson and his team managed to fill a room with 500 delegates against all odds. The one day event he organised was held over the Summer break, delegates had to pay to attend and he ran no paid advertising. All the professional conference organisers told him he was making a big mistake. Well, history proves otherwise. Listen in on how he did it.
We also share some tips on how to manage your online reputation AND Professor Mike Ewing sheds light on the 4Ps of marketing.
Another episode of Australia’s #1 Marketing show for your listening pleasure. Enjoy!
#72 How To Get 500 Bums On Seats. Fast! Read More »
Sometimes we can all get a little bogged down in so much marketing detail we end up forgetting one of the most basic of all business techniques. Communication!
The Importance Of Communication. Read More »
Steve Cunningham is the creator of Read It For Me, a very clever online resource that provides video / PDF summaries of the world’s best business and self-development books. In this interview, he talks about how the idea came to be, how it helps you learn faster and how he markets it.
PLUS we’ve put together an EXCLUSIVE LISTENER OFFER that enables you to get a Read It For Me subscription with some other useful marketing goodies thrown in.
#71 How To Learn Faster. Read More »
As Marketing Manager at Terrain Tamer 4WD, Brent Hutchinson’s aim is to make every advertising dollar return multiples. And that’s exactly what he’s doing. In this interview, you’ll hear how Brent’s turned a magazine advertising spend with Australia’s leading 4WD magazine in to a video marketing strategy in which the magazine needs him more than he needs the magazine. This is a great exercise in developing an emotional attachment with your audience and building a strong, energetic brand.
#70 How to make magazine advertising work. Read More »
Geoff Harris, co-Founder and owner of Flight Centre is our featured guest. Plus we: Talk about big brand marketing efforts (or lack of!) at the Australian Tennis Open; Dissect what happened when Timbo’s Twitter account came under some serious fire; Share some some tips on how to go about your email marketing; Launch our brand new
#69 Flight Centre Founder, Geoff Harris plus much more. Read More »
Marketing balls, that is – what on earth were you thinking about? But all joking aside, one vital thing that every small business needs is a multitude of initiatives all happening at the same time. Because it’s only by doing this, that your business can be attracting new leads and customers from a variety of
Get your balls in the air. Read More »
Ron Chowanetz, a commercial finance broker in Melbourne and long time listener of Small Business Big Marketing (and personal friend of Timbo’s) has been battling cancer these last few months. He shared what it’s taught him in a short email to his list this morning. Forget all the marketing tips and tricks we’ve shared with you this
Ron’s very special rant … Read More »
We cover more ground in this episode than Michael Schumacher on race day! The winner of our recent Mornington Peninsula Brewery content is announced; we’re the proud runners up of the recent international Podcast Awards; we discuss the very giving concept of brand’em acts of kindness; we muse over the importance of LinkedIn and how to make your profile more marketable; we launch our newest training product called SITE BOOST that shows you how to get the most out of your website.
#68 The ‘cover some serious marketing ground’ episode. Read More »
The elevator pitch! A phrase that’s bandied around all over the place, but something that a lot of small (and not so small) business owners fail to ever nail down properly. In a nutshell, an elevator pitch should be just a few words – and preferably only a single sentence – that sums up your
Developing Your Elevator Pitch Read More »
