A fair question indeed. Small business marketing is any activity aimed directly at generating an enquiry to a small business. That activity may be based around five key aspects: 1. Product – What product (or service) can you offer that solves a major problem you’re prospects experience? 2. Price – How can you price it in […]
What is small business marketing? Read More »
Hana Tolhoek is building an empire one bottle of premium spirit at a time. As the creator of Strom, a high end spirit retailing at $110 per bottle, Hana is a true marketing go-getter, driven by a true passion for what she does. A modest marketing budget hasn’t stopped her from associating with the helicopter fraternity, getting in front of the top 100 bar tenders in Australia and exploring export opportunities globally.
Plus we give a listener some advice on how to get off the tools (well, rolling pin!) and the Prof introduces us to the concept of simultaneous media consumption.
#77 What happens when passion takes over. Read More »
Confession: I’m a bit of a keyword research addict. I love finding profitable keywords to target for paid or organic search marketing campaigns. What I keep noticing time and time again, is the value of having a known brand name when it comes to online marketing. Here’s an example I came across recently while exploring
How Building a Brand Makes it Difficult for Others to Compete with You Online Read More »
Timbo gave a talk recently in which he revealed 11 marketing concepts that many small business owners either never knew about or have forgotten. From the importance of getting your message right first before worrying about where to place it through to the fact that we’re all a very judgemental lot … and everything in between. These marketing concepts have been identified by Timbo after having spoken with thousands of small business owners over the past few years – whilst there are many more, it’s the understanding and implementation of these ones that will help propel your marketing returns forward in leaps and bound.
#76 Those 11 Forgotten Marketing Concepts Explained. Read More »
We’re big fans of using WordPress as a platform for building small business websites. In fact both Timbo and I both use WordPress for almost every website we build. And here are some reasons why we love using WordPress… First of all, what is WordPress? WordPress is an online publishing platform that makes it easy
5 Reasons to Use WordPress for Your Small Business Website Read More »
This is the first post in an irregular series of Small Business Big Marketing podcast listener profiles. We asked Kelly Exeter from Swish Design in Perth, a couple of poignant questions about here marketing activities and successes. What we didn’t expect, or request for that matter, was a testimonial for one of the services we provided
Listener Profile: Kelly Exeter from Swish Design Read More »
Phil McKinney is an innovation expert based in Silicon Valley. Recently retired as the VP and Chief Technology Officer at Hewlett Packard, Phil hosts the Killer Innovations podcast and has just released the book ‘Beyond The Obvious’. In this mind-opening interview Phil explains clearly and simply how any small business can introduce and benefit from an innovations culture. Listen in and you’ll discover a step-by-step process for becoming innovative, why brainstorms don’t work and so much more. This is gold!
#75 How To Be Innovative In Your Business. Read More »
Cliff Rosenberg, Managing Director of LinkedIn Australasia, has a chat to us about his top LinkedIn business tips for marketing your small business and how to optimise your LinkedIn profile. If you’re like us, you receive emails each week from someone somewhere requesting to get connected via LinkedIn. Listen to what Cliff has to say and you’ll know whether to accept them and what to do with them. It’s all about how to use LinkedIn to build your business.
PLUS we tackle a great listener question about how best to promote a struggling business.
#74 LinkedIn’s MD On How To Use LinkedIn For Business. Read More »
Wow! OK team, strap the seat belt on as this is an episode to be reckoned with. Timbo has a 1-on-1 conversation with global, social entrepreneur Roger Hamilton – creator of the celebrated Wealth Dynamics profiling system (which every small business owner should complete with their team), business futurist (he showed Timbo a kidney being printed!), Director of the Green School in Bali and all round good guy.
#73 Roger Hamilton – Futurist, Social Entrepreneur, Wealth Dynamics creator. Read More »
A couple of months ago I was helping a friend of mine run locally targeted AdWords campaigns for his events venue. He runs a venue that, among other things, hosts wedding receptions. As anyone who has had the pleasure and pain of organising a reception will know, drop the word “wedding” and you’re going to pay doubles
How to setup laser targeted local AdWords campaigns Read More »
