Recently, I received a question from a listener who was having trouble naming her business. In her own words, she said “I’ve gone in to the territory of over-thinking land.” I answered the question in detail in this episode of Small Business Big Marketing, however I thought I’d also share the key points here. Whilst naming a business can […]
11 considerations when naming a business. Read More »
LA-based Steve Sims, Founder of Bluefish can get you anything. Anything! That’s the premise of his business. As he so eloquently puts it:
“Don’t call us to pick up your dry cleaning or walk your dogs; that is simply not what we‘re about. Bluefish is not a gopher service, an old boy’s network, or a snobby bunch of party-crashers. Rather, we offer the highest level of personalised travel, transportation, and cutting-edge entertainment services to corporate executives, celebrities, professional athletes, and other discerning individuals interested in living life to its fullest.”
Listen in on this chat I had with Steve and you’ll discover in no uncertain terms how to get things done. PLUS I share 10 considerations for naming your new business, product or service.
#81 Hear from a guy who can get you anything. Yep, anything! Read More »
I’ve nothing to add. Just grab a cuppa and watch this 40 minute chat with the Boss.
Sir Richard Branson On Being An Entrepreneur. Read More »
Getting to the top of Google search is never easy. However, Raphael Bender from the Melbourne Pilate’s Studio – Breathe Wellbeing – and a long-time listener of the show, has built a $1.5 million dollar p.a. Pilates business almost 100% off the back of some very smart search engine optimisation – AKA, setting up your website
How to generate $1.5M p.a. revenue in 5-years with one very clever marketing tactic. Read More »
David Allen, famous for his ground-breaking work-life management system, Getting Things Done, talks to us about how you can be buried in projects yet have nothing on your mind! Oh, and it’s Lukeee’s last show :0( so we share a whole lot of heart-felt emails from you, our treasured listeners.
#80 David Allen on Getting Things Done. Read More »
** This blog post was kindly written by Mark Samuelson from Sign Co Australia ** I have spent much time commuting between home and work listening to the Small Business Big Marketing podcasts and have not heard, yet, anything about old school signs for your business. Below are some quick thoughts that may help those
Top 10 Signage Tips For Small Business. Read More »
Sadly, Lukeee’s hanging up the boots. Calling it quits. Moving on. Nothing lasts forever and it’s been a sensational 79 episodes with one of my best mates. But family commitments, full-time work and life generally can get in the way of producing a regular show. That said, don’t despair too much – he will be back next week for a final episode, plus he’ll make the odd guest host appearance over the coming weeks, months and years.
Small Business Big Marketing isn’t going anywhere, there’s far too many marketing gems still to be uncovered, spectacular marketers to be interviewed and knowledge to be shared. So, despite the melancholy nature of this episode we still turn your marketing light on …
#79 The episode where Lukeee drops some sad news. Read More »
In a recent episode we gave some advice to a listener who wanted to become less involved in the day-to-day running of her bakery, yet still earn a decent income. Yes, she wanted her cake and to eat it, too! (Please excuse the bakery pun, but Luke made me do it). Well, Miriam (the listener)
Here’s what happens when a listener listens … Read More »
Tim: Lukie, Lukie, Lukie. Luke: How are you Tim? Tim: I am excellent, thank you and welcome back listeners to another episode of Small Business Big Marketing, Lucas? Luke: Thank you to Flying Solo listeners. FlyingSolo.com is Australia’s biggest online small business forum. Tim: Lukie? Sorry to interrupt you there. I am very excited. Luke:
Here’s a transcription of the Harold Mitchell interview. Read More »
Harold Mitchell AC owns the largest media buying agency in Australia. Hundreds of millions of advertising dollars go through his business each year. In this insightful interview, Harold talks about how the media world is undergoing the most dramatic shift it has ever seen since the introduction of the printing press; how by 2020 80% of all content we consume will be digital and why we (as podcast producers) might just be on to something (we really liked that bit).
Plus we help a Chiropractor that’s running out of patience and the Prof suggests social media may not be all it’s cracked up to be.
#78 Australia’s largest media buyer sheds light on the future of brand communications. Read More »
