No One Cares About Your Business
Wow! Now that’s a scary looking headline. But before you click off this page in disgust, let’s look a little deeper into what that actually means.
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#86 How to build a multi-million dollar online business.
Danial Ahchow founded Service Central in 2005 and has built it to become Australia’s leading online marketplace for finding all sorts of service providers. This online business now hosts millions of visitors and generates hundreds of millions of dollars of work requests each year.
Listen in as Danial takes us on the journey of where the idea came from and how he managed to bring it to life after quitting his day job as an Industrial Relation lawyer and cleaning office buildings in order to pay the bills.
PLUS I welcome into the Small Business Big Marketing community my new sponsor Netregistry who are the experts when it comes to sorting small businesses out with all your online marketing needs. Exciting times, folks!
#86 How to build a multi-million dollar online business. Read More »
Seeding, Sponsorship and Social Media.
When it comes to marketing it can sometimes seem like you’re floundering in a sea of opportunities. Too many marketing strategies to choose from – especially if you don’t have the largest of budgets.
Seeding, Sponsorship and Social Media. Read More »
What’s in a Name?
Names! How important do you consider the name of your business to be? On a scale of 1-10, would you be hovering around the 5 or 6 mark, or right up there, pushing the barriers to give it an 11?
#85 Talking business building & creativity with Tania de Jong AM.
Tania De Jong AM is one of Australia’s leading Sopranos – no, not the gangster type – and also manages to run a variety of very cool businesses including an innovations workshop business, a talent agency and a charity that helps disadvantaged people find their voice.
In this fireside chat, Tania reveals how she manages so many businesses, where the ideas come from, what drives her to succeed plus her opinion on why so many businesses find it hard to be creative.
PLUS she has a very big surprise for us at the end. (Dare you not to fast forward!).
#85 Talking business building & creativity with Tania de Jong AM. Read More »
#84 How to start a national day for your brand.
In 2009, muesli and porridge maker Flip Shelton, decided that a National Porridge Day would be a mighty fine way to build both the porridge category in Australia and sell some of her own brand of oatie goodness along the way.
Now starting a national day for anything is no mean feat, however, Flip has done it with aplomb and had some great successes along the way including national (free) media coverage on TV, radio and newspapers. In this fun and revealing chat with Flip, she reveals exactly how and why she did it.
And what her plans are for keeping National Porridge Day run well into the future.
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#83 Big Richard Condom’s Lloyd Perry Talks Marketing.
Well, I could summarise this interview as being all about how to market condoms. HOWEVER, it’s so much more than that. In fact, Lloyd Perry from Big Richard Condoms actually set out to create a clothing brand, but, thanks to a Venture Capitalist with a sense of humour (what?!) he ended up starting and running a condom business. So, in this revealing interview (BTW, it’s not one for the kids’ ears) we go under the covers (pun intended) and get some fantastic insights in to very smart marketing strategies around ….
#83 Big Richard Condom’s Lloyd Perry Talks Marketing. Read More »
Six examples of a ‘Product For Prospects’.
At a workshop I attended recently, a lead capture strategy called ‘Product For Prospects’ was revealed. It’s an elegantly simple way of convincing a prospect to exchange their contact details or a small amount of money for something of high-perceived value from your business (at low cost to you).
Six examples of a ‘Product For Prospects’. Read More »
#82 How To Become A Key Person Of Influence.
Every industry has an inner circle of people whose names come up in conversation for all the right reasons, they attract the right opportunities, they earn more money and have more fun. My guest has aptly labelled these folk Key Persons Of Influence. So, listen up as Daniel Priestley explains how you can enter your industry’s inner-circle by becoming one yourself.
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How to generate word-of-mouth.
In episode 79 of Small Business Big Marketing I asked a number of small business owners what their most effective marketing strategy was. All of them answered “word-of-mouth marketing, of course!” But (and it’s a big BUT) you don’t just wake up one day and say I’m going to generate some word-of-mouth. Word-of-mouth marketing requires
How to generate word-of-mouth. Read More »
