How to Scale Your E-Commerce Business via Marketplaces | #556

How to Scale Your E-Commerce Business via Marketplaces | #556

Today’s special guest made his mark selling sex toys. Which led him to uncovering a special skill he had. Now get your mind out of the gutter, as that special skill was knowing how to optimise the use of online marketplaces. So, if you’re selling products, then you’re going to love what he shares.  In fact, you’re about to discover how to access a whole lot of money you may well be leaving on the table. It’s an all-over-the-shop episode 556 of The (12 year-old, award-winning) Small Business Big Marketing podcast.


A little more about marketplace specialist Shaun Latham …

Way back in 2006 he was stuck in a cubicle as a web developer for a big telco. In his own words, he had “a safe, boring job!”

So he escaped that cubicle and founded, using his development skills to automate the order fulfilment with his various suppliers; which at the time, was fairly unique.

His suppliers were so impressed with his work, they asked him to do it for their own sites, plus they asked him to list their products on all the various marketplaces such as eBay, Amazon, Kogan and others. And this is where it gets interesting.

Shaun did the math and figured out that he’d make more money selling the picks and shovels (ie. doing the automations) than mining the gold (eg. running a retail site).

So that’s what he does now at InfoBytes Media.

What’s blown my mind is Shaun’s belief that if you’re an e-commerce product seller and are only selling through your online and / or offline stores (Shopify, WooCommerce, BigCommerce etc) then you’re leaving a bucket load of money on the table by not selling through the plethora of marketplaces now available online.

If that’s appealing, then hang around after the interview as Shaun makes a very generous offer just for you.

But before we get in to the serious stuff, let’s talk sex. Specifically, how did a young fellow from Melbourne’s well-healed inner suburbs with a secure job start selling sex toys online?!


Offers made in this week’s episode

Use promo code timbo or 10% off Shaun’s services or mention my name when you call him on 0408 858 885.


The Perfect Resume – Reach out to Melissa Peacock here




Timbo’s Top 3 Attention Grabbers from his chat with marketplace specialist Shaun Latham …


  1. Any business selling products via their own store should also list all their products on all relevant marketplaces.
  2. The amount of marketplaces that are actually out there …. There’s the big daddy’s like eBay and Amazon, but then there’s all the niche ones as well. If you’re wondering which ones suit your business … contact Shaun.
  3. I love how Shaun’s an ocean swimmer!

Another chat with a founder who is making money from marketplaces:

342 – The power of marketplace marketing with Jason Wyatt of Marketplacer


Last Week’s Episode of The Small Business Big Marketing Podcast

Episode 555 – Hype marketing tips from the world’s greatest propagandists



Thanks for tuning in. May your marketing be the best marketing.






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