Tim: Lukie, Lukie, Lukie. Luke: How are you Tim? Tim: I am excellent, thank you and welcome back listeners to another episode of Small Business Big Marketing, Lucas? Luke: Thank you to Flying Solo listeners. FlyingSolo.com is Australia’s biggest online small business forum. Tim: Lukie? Sorry to interrupt you there. I am very excited. Luke: […]
Here’s a transcription of the Harold Mitchell interview. Read More »
Confession: I’m a bit of a keyword research addict. I love finding profitable keywords to target for paid or organic search marketing campaigns. What I keep noticing time and time again, is the value of having a known brand name when it comes to online marketing. Here’s an example I came across recently while exploring
How Building a Brand Makes it Difficult for Others to Compete with You Online Read More »
We’re big fans of using WordPress as a platform for building small business websites. In fact both Timbo and I both use WordPress for almost every website we build. And here are some reasons why we love using WordPress… First of all, what is WordPress? WordPress is an online publishing platform that makes it easy
5 Reasons to Use WordPress for Your Small Business Website Read More »
This is the first post in an irregular series of Small Business Big Marketing podcast listener profiles. We asked Kelly Exeter from Swish Design in Perth, a couple of poignant questions about here marketing activities and successes. What we didn’t expect, or request for that matter, was a testimonial for one of the services we provided
Listener Profile: Kelly Exeter from Swish Design Read More »
A couple of months ago I was helping a friend of mine run locally targeted AdWords campaigns for his events venue. He runs a venue that, among other things, hosts wedding receptions. As anyone who has had the pleasure and pain of organising a reception will know, drop the word “wedding” and you’re going to pay doubles
How to setup laser targeted local AdWords campaigns Read More »
Marketing balls, that is – what on earth were you thinking about? But all joking aside, one vital thing that every small business needs is a multitude of initiatives all happening at the same time. Because it’s only by doing this, that your business can be attracting new leads and customers from a variety of
Get your balls in the air. Read More »
Ron Chowanetz, a commercial finance broker in Melbourne and long time listener of Small Business Big Marketing (and personal friend of Timbo’s) has been battling cancer these last few months. He shared what it’s taught him in a short email to his list this morning. Forget all the marketing tips and tricks we’ve shared with you this
Ron’s very special rant … Read More »
It goes without saying that you need to know your business inside out. You need to be an expert on your product – whatever that may be – and be able to inspire customers and potential customers that you’re an expert in your field. Okay – that’s great. But there’s another type of knowledge that
Getting into the mindset of your customers Read More »
One thing that’s sure to have the icy fingers of doubt running its cold fingers down your spine is the issue of the money-back customer guarantee. No matter what your small business is all about, you simply have to offer a guarantee to your customers. After all, why on earth should they buy from you
The Simple, Transparent, No BS Customer Guarantee – A Powerful Marketing Tool. Read More »
Logos – they’re a crucial part of your marketing strategy, aren’t they? Err, actually – if you truly believe that then you really ought to take a step back and think again. Because whilst many so-called ‘marketing experts’ will happily take mucho dollars off your hands to design you the perfect logo, do you honestly
Logos, marketing & stirring up the mix. Read More »
Grab My 10 MarketingProven marketing principles that every business – no matter its size, category or industry – should adhere to in order to create epic marketing, increase awareness, engagement and enquiry. And who doesn’t want a piece of that?!
