Marketing! When it comes to getting exactly what your product’s about across to your customers, it’s quite incredible how many people simply get it wrong. But – and this is something that every small business person needs to accept – what you need to realise and understand, is that should you make a mistake that […]
Trust your instinct when identifying your target. Read More »
A couple of clicks down the road from where I live is a beautiful little restaurant and winery. They have fantastic product – great wine, good food and secluded surrounds that makes you feel you’ve left the modern world behind. Given it’s located on a first road and off the beaten path, the owners don’t
Billboard Advertising and Readability – Size Does Matter Read More »
If we had to market your business we would …. This is the starting point for Spotlight… one of our most popular offers where we record an exclusive episode (podcast style) dedicated to improving the marketing of your business. No waffle, no gags (actually that’s not true), no “what’s on our mind” segment, no guest…
Spotlight – An Exclusive Podcast Episode Just For Your Business Read More »
As a small business targeting local customers, you may be guilty of dismissing some online marketing channels. Well, dismiss yee not fair business marketer. There’s never been a better time to try alternative avenues for marketing your small business, particularly online. That’s right, I’m suggesting you try going a bit alternative with your marketing, hippy it
3 Online Marketing Channels Your Local Business Competitors Aren’t Using Read More »
This morning I walked into one of my local coffee shop for a morning caffeine hit. It’s not a cafe I frequent regularly, probably once a month, but they make good coffee and they use good quality soy (yes, I’m one of those). Waiting for my latte, instead of flicking through the daily newspaper flopped on the
What Would Starbucks Do? Taking an Objective Look at Your Business. Read More »
Think about the last time you were networking your backside off at a swinging business evening, throwing business cards around knowing full well you’ve another box of 1000 sitting in your bottom draw back at the office. You can’t get rid of them quick enough, and in the back of your mind you know they’re
Networking with QR Codes and Business Cards Read More »
I know a Jeweller who’s goes to work each day to make people feel special. I know another one who goes to work to sell jewelery. I know a junk collector who believes he unclutters peoples’ lives. I know another one who just goes around collecting junk. I know a cafe owner who loves to make the world more social.
Are you selling widgets? Or emotions? Read More »
“I’ve spent a fortune on my website and I don’t even know if it’s getting me any business.” “I’m wanting to update my website and really want to get it right this time.” “I know my business needs a website, but don’t know where to start.” We hear this from our listeners and clients all the
Site Boost – Make Your Website Work Harder Read More »
Grab My 10 MarketingProven marketing principles that every business – no matter its size, category or industry – should adhere to in order to create epic marketing, increase awareness, engagement and enquiry. And who doesn’t want a piece of that?!
