Host Tim Reid goes deep with Arrianne Sackville who’s built Bell & Bone, her premium dog food brand, from the ground up. This all encompassing discussion covers branding, pricing, distribution, marketing and plenty more business growth insights. A great episode on how to build a strong, healthy brand.
Casting Calls.
Speed dating sessions.
A customer service ideology affectionately called ‘The Love’.
These are just some of the ways today’s guest has built an incredibly strong culture in their business.
And we all need a bit of culture!
Ex-Swiss banker David McQuillen, is the founder of Sufferfest and CSO (that’s Chief Suffering Officer) of the mythical country … Sufferlandria.
Bored with conventional ways to get fit on a bike, David taught himself how to edit video, and after negotiating rights with major cycling races (like the Tour de France!), he created his first Sufferfest training video and inflicted it on the world.
It’s now a multi-million dollar global business.
It’s not every day that a successful quantum physicist decides to pack it all in and launch an online hearing aid business, but that’s exactly what Dr. Elaine Saunders did. Not only is Blamey Saunders hears the only custom fitted online hearing aid business out there – it has bucked a heap of business trends in the process. In my chat with Elaine, she shares a tonne of marketing GOLD from how to get television exposure from day one, through to the benefits of keeping chummy with a tight network of journalists. Let’s get stuck into it, small business owners.
Bali-based Sam Stevenson of Pared Handmade Eyewear talks about how she turned her passion into a successful business. In just one year Sam’s unique product and drive has thrown her into a flooded market where she has been able to create a quality, designer brand of sunglasses that she hopes celebrities and fashion icons will be wearing all over the world.
PLUS I announce details of my upcoming Content marketing webinar, I answer a listener question around the importance of marketing strategy and help another listener shake the corporate shackles. Enjoy!
In this episode of the Small Business Big Marketing podcast, Timbo talks about the importance of brand building for small businesses with the Head Of Marketing at Melbourne’s Monash University – Professor Mike Ewing. The Prof as we affectionately call him, has categorical evidence that that small businesses that invest in building a brand will be more …
Grab My 10 MarketingProven marketing principles that every business – no matter its size, category or industry – should adhere to in order to create epic marketing, increase awareness, engagement and enquiry. And who doesn’t want a piece of that?!
