When it comes to marketing it can sometimes seem like you’re floundering in a sea of opportunities. Too many marketing strategies to choose from – especially if you don’t have the largest of budgets.
Seeding, Sponsorship and Social Media. Read More »
Hana Tolhoek is building an empire one bottle of premium spirit at a time. As the creator of Strom, a high end spirit retailing at $110 per bottle, Hana is a true marketing go-getter, driven by a true passion for what she does. A modest marketing budget hasn’t stopped her from associating with the helicopter fraternity, getting in front of the top 100 bar tenders in Australia and exploring export opportunities globally.
Plus we give a listener some advice on how to get off the tools (well, rolling pin!) and the Prof introduces us to the concept of simultaneous media consumption.
#77 What happens when passion takes over. Read More »
Today’s guests, Ilde & Mark, inventors of Starlettos (they’re what Lukeee wears to stop his high-heals from sinking in to the grass) are a great example of a small business doing some very big marketing. So much so that they found their way in to the nominees’ gift bag for this year’s Emmy Awards. How good is
#60 How To Get Into The Emmy Awards Nominee Bag. Read More »
This is the episode of Small Business Big Marketing where we discuss: How smorgasbords may inspire a new pricing strategy; How the Daintree Ice Cream Co. have got their pitch oh so right; How Kalula Airlines are brilliantly on-brand; And Timbo announces his Online Marketing Communications Masterclass 2011. Small Business Big Marketing – Links & Resources Mentioned
#56 A Pricing Idea. Get Your Pitch Right. Know Your Brand. Read More »
In Episode 52 of the Small Business Big Marketing we: Finish the interview with Matt Simpson, who tells us how he strategically used Facebook Ads to find his life partner with Facebook Personal Ads; Answer a listener questions about FAQs and Wikkis; Discuss the importance of having a crystal clear call to action in all
#52 What Facebook Personal Ads have to do with Marketing (Part 2) Read More »
We know, we know … we said we were going to take two-months off and recharge, and get creative and all that stuff. But guess what? We couldn’t wait. Plus Lukeee missed Timbo way too much. Soooo … in Part 1 of Episode 51 of Australia’s favorite small business marketing show – Small Business Big
#51 Email Marketing. Copywriting. Facebook Ads. Statistics. (Part 1) Read More »
Big Dave Milne, co-founder of Australia’s most successful take away noodle chain, joins us on episode 46 of Small Business Big Marketing. He starts off by sharing how the Noodle Box idea came in to being and then quickly shares with us a fantastic guerrilla marketing tactic they employed at the launch .. and yes, it
#46 Noodle Box co-founder, Dave Milne, talks outside the box. Read More »
This is officially known as ‘The Awkward Episode’. The one where Timbo accuses Lukeee of sending out an email he shouldn’t have (but then comes ’round) PLUS (and more shockingly), Timbo agrees to stop interrupting Lukeee upon advice from a cherished listener! More importantly, this is the episode where we interview Ric and Cam from
#45 Marketing insights from Australia’s hottest weight training brand. Read More »
Grab My 10 MarketingProven marketing principles that every business – no matter its size, category or industry – should adhere to in order to create epic marketing, increase awareness, engagement and enquiry. And who doesn’t want a piece of that?!
