There are few things that I LOVE more than business courage, and social entrepreneur Daniel Flynn has truck loads. This is the third time I’ve chatted with Dan from Thankyou and he’s embarking on his biggest challenge yet. And it requires all of us to chip in.
300 – Thankyou’s Daniel Flynn urgently needs our help Read More »
This engineer quit his high paying job as an aerospace engineer at Boeing, to become a very successful Uber driver, and an even more successful blogger and podcaster.
Harry Campbell (The Rideshare Guy) talks us through not only his transition from climbing the corporate ladder at Boeing, to taking the leap into his own rideshare business, but also making some serious money through his blog and podcast.
Yep, another big epsidoe of your favourite marketing podcast.
In this episode I’m joined by Mrs Sparkle herself, Julie Cross and boy do we cover some small business marketing ground. We uncover how to get over irrational fears, how Facebook has been instrumental in growing her business PLUS I get my nose out of joint about an article in the Age on podcasting.
Speed skater Steven Bradbury created history in Salt Lake City when he became the first Australian to win a Winter Olympic Gold Medal. Off the back of that, Steve has created a fantastic small business.
His remarkable and unlikely victory was achieved after a spectacular final-lap spill took out his four rivals. Bradbury threw his arms up in disbelief and smiled as he crossed the finish line.
Plus I take you behind-the-scenes of my most successful Facebook post ever. Let’s go!
234 – Olympian Steven Bradbury on never giving up Read More »
Jeff Bullas may well be Australia’s leading expert on how businesses can embrace social media marketing. No longer do you, the motivated small business owner, need to view the likes of Twitter, Facebook and LinkedIN as evil, bright shiny objects that distract us from getting on with business. Social media marketing can be effective. Can generate leads. Can help you build a tribe. In my fireside chat with Jeff, you’ll discover exactly how this impossibility is actually possible.
Plus I share an exciting idea from long time listener and Forum Member, Ben Mutoli of Geelong Cable Locations. It’s a ripper and is aimed at helping you grow your business. Thanks Ben!
Ready? Let’s do this …
It’s the Big 200th episode! If you’ve been listening this whole time, thank you, and if you’ve just joined us, welcome to our little community that revels in marketing GOLD. Along the way, I sure have learned a lot about marketing and small business myself, and I’ve had the opportunity to interview some of the most astoundingly talented marketers on the face of the planet. But this episode is extra special because I’m joined by the guy who started it all with me from Episode 1 – Luke “Lukey” Moulton. Listen up!
In this week’s episode, I ask the age old question – Does sex sell? And you will probably be unsurprised to know that the answer is a resounding YES – at least, if your brand is relevant to the occasional flash of flesh. And one brand that certainly is relevant is frank coffee scrub. I speak with Jess and Erica from frank, and they talk through their astounding growth to 350,000 Instagram followers, why a little bit of cheekiness never hurt anyone, how they commit to such a strong identity throughout all their branding, and the benefits of having a low price point. Let’s get started!
195 – Does sex sell? 350,000 Instagram followers of frank body scrub think so. Read More »
Are you making any of these mistakes when marketing to women? Women make up 51% of our population, yet most businesses are doing it all wrong when it comes to marketing to them. See, what women really want is to feel heard – and understood (sound familiar). They’re looking for meaningful long-term relationships with brands. NOT just a quick trade of goods or services. Today I’m joined by Amanda Stevens, who debunks the age old myth that “sex sells” and explains the one HUGE mistake that men make when trying to market to women.
181 – How to Market to Women with Amanda Stevens. Read More »
“Do we really need another social media channel?!” That was the premise I went in to this interview with.
“Yes we do!”, is my view following this chat … on the proviso that it’s easy to manage and provides a commercial return.
The guy who convinced me is Jason Miles – the co-author of the best-seller Pinterest Power, VP of advancement at Seattle’s Northwest University and co-founder (with is wife) of Liberty Jane Clothing – a six-figure online business successfully selling designs for doll’s clothes.
As the head marketer for Liberty Jane Clothing, Jason is successfully using Pinterest to drive traffic and rank highly on Google.
Listen in as he explains exactly how he does it.
#120 How to use Pinterest to market your business. Read More »
Listener Question Hi there, I love your podcasts by the way. Ok here’s my question. I have been a customer of a kids powdered nutritional supplement for a few years and think it’s a life saver. Recently the director and I got chatting and to cut a long story short I am now the main
Mum’s to Mum’s Nutritional Advice – Online Marketing the solution? Read More »
Grab My 10 MarketingProven marketing principles that every business – no matter its size, category or industry – should adhere to in order to create epic marketing, increase awareness, engagement and enquiry. And who doesn’t want a piece of that?!
