Lawyer Joanna Oakey took her team away, wrote one confronting question on a whiteboard and spent the next few hours answering it. The results led to 25% growth year-on-year.
So you’ve taken on board the fact that innovation is a skill that can be learned. You’re scouting around for diverse ideas from as many sections of the community as possible, and you’ve come up with your own killer questions to help draw those creative ideas.
There can’t be a person in the modern business world that’s not sat in on a brainstorming session. You know, where a bunch of you sit in a room, someone grabs the marker pen and writes everyone’s ideas on a flip chart, along with some funky looking arrows.