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helpful content

How to never run out of helpful content

2 Comments / Blog /

I started creating truly helpful content five years ago when I launched The Small Business Big Marketing Show.

At the time, I didn’t give much though to the problem of running out of content.

Afterall, there’s was no shortage of marketing questions business owners had.

And there was no shortage of business owners using marketing to successfully grow their business.

And in fact, I still don’t give much thought to this problem.

However, and it’s a big however, many business owners considering a helpful content marketing strategy seem to have big concerns about running out of things to say.

So, if the concern is there, then let me address it.

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dave sterling - business recovery after a disaster

A story about business recovery after a disaster.

1 Comment / Featured Interviews, Interviews /

In 2009 Dave Stirling lost five businesses in Victoria’s Black Saturday bush fires. Then, after rebuilding, his son was critically injured in a boating accident and was in a coma for months. Dave talks about how he and his wife got back up and running with a new business – Tower Motel in Marysville, a lovely, quite hotel in Melbourne’s gorgeous countryside, and why it was important to them they go back into business.

PLUS I tackle a couple of listener questions about podcasting and share some feedback from a listener who’s made the jump out of corporate and started their won business. Happy days!

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