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first kiss video

180 – ‘First Kiss’ video : Behind-the-Scenes with the Creator of the World’s Most Viral Video.

4 Comments / Featured Interviews, Interviews /

The famous (or is it infamous?) “First Kiss” video has more than 69 million YouTube views at the time of recording. In this episode I speak with the video’s creator, Melissa Coker of Wren Studios. Melissa reveals how she came up with the idea for First Kiss, the importance of using an emotional connection in your marketing, and how you can use creative ideas and partnerships to make your content go viral.

180 – ‘First Kiss’ video : Behind-the-Scenes with the Creator of the World’s Most Viral Video. Read More »

national porridge day

#84 How to start a national day for your brand.

13 Comments / Featured Interviews, Interviews /

In 2009, muesli and porridge maker Flip Shelton, decided that a National Porridge Day would be a mighty fine way to build both the porridge category in Australia and sell some of her own brand of oatie goodness along the way.

Now starting a national day for anything is no mean feat, however, Flip has done it with aplomb and had some great successes along the way including national (free) media coverage on TV, radio and newspapers. In this fun and revealing chat with Flip, she reveals exactly how and why she did it.

And what her plans are for keeping National Porridge Day run well into the future.

#84 How to start a national day for your brand. Read More »