PR

Crowd Carnivore

312 – Crowd Carnivore makes buying restaurant-quality beef or lamb direct from the farmer simple.

Listen up as Dan Tarasenko from Crowd Carnivore explains how he’s using crowdfunding to connect farmers and consumers. We also explore how they are getting great coverage in some huge media and it all started on Facebook.

312 – Crowd Carnivore makes buying restaurant-quality beef or lamb direct from the farmer simple. Read More »

Online Retail Marketing

305 – Online Retail Marketing: How Edible Blooms Founder Sells 1000 products a day, with 20% growth and still has plenty of time for her kids

Listen into this fireside chat with Edible Blooms founder Kelly Baker-Jamieson. In this episode you will learn how to master online retail marketing and learn the techniques Kelly uses in her business to keep her website up to scratch and her customers loving them.

305 – Online Retail Marketing: How Edible Blooms Founder Sells 1000 products a day, with 20% growth and still has plenty of time for her kids Read More »

how to build your profile

273 – How to build your profile through earned media coverage with Sam Elam of Media Manoeuvres

I reckon it’s time you built your profile. Yeah, you. The motivated business owner. I want to see you and your business get some earned media coverage. Are you keen? Excellent. Then let me show you how to build your profile.

Join me as I chat with Sam Elam, founder of Media Manoeuvres, a business that is laser-focussed on getting their clients front page coverage, radio interviews, appearances on TV programs or features in influential blogs and podcasts … yeah, podcast ;0)

273 – How to build your profile through earned media coverage with Sam Elam of Media Manoeuvres Read More »

Tina Tower - how to get free publicity

223 – How to get free publicity, with Telstra Young Business Woman of the Year, Tina Tower

Tina Tower of Begin Bright is the Telstra Young Business Woman of the Year 2014. And for very good reason. She’s the founder of an amazing school readiness and primary school learning franchise, and is on her way to building an empire that’s making a difference to the lives of very young Australians.

Join me as Tina shares how she brought this idea to market through unbridled passion and some very clever marketing. In fact, her number one marketing strategy is to generate bucket-loads of free publicity by constantly creating newsworthy stories for the media. She shares exactly how she does it in this interview.

Plus I answer a question from a listener who’s keen to make some real noise around the opening of her new natural health clinic. Let’s do this!

223 – How to get free publicity, with Telstra Young Business Woman of the Year, Tina Tower Read More »

Blamey Saunders

193 – A masterful lesson in how to successfully disrupt your industry with quantum physicist turned entrepreneur Dr. Elaine Saunders of Blamey Saunders hears.

It’s not every day that a successful quantum physicist decides to pack it all in and launch an online hearing aid business, but that’s exactly what Dr. Elaine Saunders did. Not only is Blamey Saunders hears the only custom fitted online hearing aid business out there – it has bucked a heap of business trends in the process. In my chat with Elaine, she shares a tonne of marketing GOLD from how to get television exposure from day one, through to the benefits of keeping chummy with a tight network of journalists. Let’s get stuck into it, small business owners.

193 – A masterful lesson in how to successfully disrupt your industry with quantum physicist turned entrepreneur Dr. Elaine Saunders of Blamey Saunders hears. Read More »

Gerry Ryan

189 – Insights in to success with gazillionaire business owner, Jayco’s Gerry Ryan.

Gerry Ryan is not just a business owner. He is a bonafide *gazillionaire* who has successfully built the most successful caravan manufacturing company in Australia and New Zealand, Jayco – completely from scratch. On top of this, he has produced major theatre productions, launched a successful property development business, and even part owns a Melbourne Cup winning horse. Gerry shares his secrets to success in this latest episode…

189 – Insights in to success with gazillionaire business owner, Jayco’s Gerry Ryan. Read More »