start-up

Frank Greeff RealBase

Frank Greeff’s $180 million dollar roll of the dice | 655

Eleven years ago, Frank Greeff was a chef.  Ten years ago he started a business with his brothers in a completely unrelated industry. Last year he sold that business for 180 million dollars! But it’s what he risked to achieve that outcome that is truly breathtaking! It’s a not-for-the-faint-hearted episode 655 of The (14 year-old, award-winning) Small Business Big Marketing podcast.

Frank Greeff’s $180 million dollar roll of the dice | 655 Read More »

Canva Melanie Perkins Interview

Inside the Canva Empire: The $25.5B Vision of a 19-Year-Old Melanie Perkins | 652

From her parent’s lounge room in 2013, 32 year old Melanie Perkins invented Canva; an online design tool with a mission to empower everyone in the world to design anything and publish anywhere. In 2023, Canva has just been valued at 25.5 billion dollars! It’s a rags to riches episode 652 of The (14 year-old, award-winning) Small Business Big Marketing podcast.

Inside the Canva Empire: The $25.5B Vision of a 19-Year-Old Melanie Perkins | 652 Read More »

Holly Holm sponsorship

285 – Australian startup Grrrl gambled 95% of its marketing budget on a Holly Holm sponsorship

Start-up Grrrl gambled 95% of it’s marketing budget on UFC’s underdog Holly Holm (ranked 7 in the world) beating the world #1 Ronda Rousey in last week’s Bantamweight World Title Fight. Well, the underdog won and this has tuned out to be an inspired sponsorship decision. Listen in as founder Kortney Olsen (a State Jiu Jitsu champion and Australian arm wrestling title holder) takes us through the deal and what it’s done for her brand new business.

285 – Australian startup Grrrl gambled 95% of its marketing budget on a Holly Holm sponsorship Read More »