Joe Pulizzi is the Founder of the Content Marketing Institute – a man way ahead of his time. With content marketing really hitting its straps this year, this fireside chat with Joe reveals everything any small business owner needs to know in order to ride the content marketing wave. And it’s a big wave, team!
Here’s the questions I had for Joe (and unusually I manage to pretty much stick to them!):
What’s with the Thinking of the colour orange on your Skype message?!
How would you define content marketing?
What’s the opposite of content marketing?
Why do you love content marketing so much?
It’s not new – business owners have been writing books for years – so what’s changed?
Can you give away too much?
Small business marketing is a constant trade off between time and money. How does a small business owner create time in order to create content?
I imagine there are some key boxes to tick no matter what road of content marketing you head down. What are they?
What are the most popular forms of content marketing?
What’s the easiest forms of content marketing?
Give some examples of small businesses doing it really well.
OK, so you’ve now created all this content …. how do we get it out there?
How does the average, time poor small business owner start a content marketing strategy?
What’s next for content marketing?
My 5 key learnings from this episode are:
- Content marketing is a marathon not a sprint. Go and advertise if you want a potentially quick, short-lived result.
- Pull. Don’t always push. Create great content that attracts prospects. Avoid always heap advertising messages upon them.
- Act like a publisher.
- Be clear on your editorial mission. And then let it drive all your content marketing.
- Take a look at Slideshare. It’s a sleeping social media giant! Here’s my Slideshare profile.
PLUS (there’s always more, isn’t there?!) …. I share an insight I’ve recently gleaned from running my Deep Dive Mastermind. It’s all about the importance of acknowledging the opportunity cost when marketing our businesses. Enjoy!
Links & Resources Mentioned In This Episode.
Netregistry – Check out these three exclusive packages for SBBM Listeners. Each one designed by myself and Netregistry to help get your online marketing sorted.
Joe Pulizzi – His personal website.
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