Email marketing tips and tricks. Who doesn’t want some of that!? Clearly there’s a whole lot of listeners out there who do, as when I posted on the show’s Facebook the fact that I was interviewing an email marketing expert the amount of questions you had for him exceeded thirty!
The reality is that so many small business owners use email marketing as part of their marketing strategy, however, so many (the majority?) just aren’t getting the return from their investment that they’d like. How many times have you sent out an email to your customers only to be bitterly disappointed with the results? You and me, both!
Well, that’s all about to change as Shayne Tilley, email marketer extraordinaire, takes us behind the scenes of what makes for an effective and responsive email marketing campaign. Here’s just some of what we cover:
- Shayne explains why so many small businesses get their email marketing wrong.
- Why is email marketing still a valid form of marketing?
- Is email marketing suited to a particular type of business?
- What are the must-haves in order to successfully use email marketing?
- How do you build a list?
- And then the really sexy stuff begins where we dissect the components of a successful email
- Text V HTML
- How many topics?
- How many links?
- Whether to include audio or video.
Seriously SBBMers, this episode is chockas with email marketing gold.
Oh, and if you’re wondering who Shayne Tilley is, then here’s his short bio:
I actually partner with a small group of people to help turn their ideas into real online business. I work on a daily basis with the likes of [Insert online marketing legends!], helping improve, grow and when needed re-inventing their online businesses. I work across all facets of doing business online, but my love for email is driven from that fact that its still today the most powerful sales channel I leverage in every single product launch and campaign. By a long way!
Finally, if you loved this episode then there’s more email marketing how-tos in the Small Business Big Marketing Forum; as Chris has kindly offered to answer any listener questions that weren’t answered in the above interview PLUS he’s going to do an over-shoulder look at the Small Business Big Marketing email marketing strategy which I’ll record and post in the Forum as well.
Links & Resources Mentioned In This Episode.
Netregistry - Check out these three exclusive packages for SBBM Listeners. Each one designed by myself and Netregistry to help get your online marketing sorted.
Email marketing systems Shayne mentions:
The Small Business Big Marketing Forum - Chat with me daily about your marketing conundrums!
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The marketing keynote I gave was similar to this one, although it went for an extra hour!
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