#103 How to make money and do a world of good.

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Rebecca Scott from Streat on the Small Business Big Marketing Show.

In 2008 Rebecca Scott left her long-standing job as a Scientist at the CSIRO and co-founded Streat - a Melbourne-based social enterprise that sells delicious food and coffee whilst providing homeless young people with hope, self-belief and the opportunity to get qualified in hospitality. As Streat’s tagline suggests – Streat stops homelessness the delicious way.

In this fireside chat I recently had with Rebecca she explains:

  • What a social enterprise is … and for that matter what a social entrepreneur is.
  • How and why she came to start Streat.
  • How Streat has gone from an idea to now owning two inner city cafes, some street carts and the seller of fine fair-trade coffee beans online.
  • How to market a social enterprise to build both the cafe’s customer base and sponsorship support.
  • How she manages the constant pull of demand outstripping supply in terms of helping homeless youth in and around Melbourne.

This is a wonderful story of how you can start a business, make some money and do the world of good along the way.

Here’s some ways to support Streat:

Grab a feed at a Streat cafe.

Buy fair trade coffee online from Streat.

Buy some Streat merch.

Give Streat a few (or lots of) bucks.

Links & Resources Mentioned In This Episode ..

Netregistry - Check out Small Business Big Marketing’s sponsor for all your online marketing needs.

Streat - The social enterprise Rebecca Scott co-founded.

Marketing Coaching with Timbo - Email me at tim(at)smallbusinessbigmarketing(dot)com if you’d like to enquire about my Marketing Coaching package – I’ll set up a 15-minute Discovery Call where I’ll be able to establish if I can help you move your business forward.

Join the marketing discussion beyond my podcast …

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I’ve personally created these marketing training products in response to listener feedback …

Site Boost - Discover the characteristics of a successful website.

Spotlight - I create an exclusive podcast episode solving the marketing challenges of your business.

List Builder - How to build an email subscriber list … Fast.

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Lovingly posted by Tim on the 30th September 2012

Categories : Featured Interviews, Interviews


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  • http://twitter.com/Beetlebox_Oz Beetlebox

    Great interview with Rebecca Scott, especially interesting was where she outlined the difference between companies that do a little bit of social good vs organisations whose sole aim is bettering society. My business is on the former end of the spectrum and we like to use our social conscience to leverage our marketing effort, but its a balance, since we also exist in a marketplace where we need to turn a profit. We have thought about the issue a lot. Rebecca does a great job of explaining her viewpoint. Keep it up Timbo!

  • http://www.SmallBusinessBigMarketing.com/ Tim Reid

    Thanks Beetlebox. Yes, Rebecca explains the difference exceptionally well. That constant balance between turning a profit and doing good is always front of my mind as well. I like to think my show does good, but maybe not in a social conscience type way – I’m currently putting some thought in to how to integrate a cause / social enterprise like Streat in to what I do.

  • Largest

    Large you should speak to Dr. Jon Carnegie, his schools have been very successful in this area.

  • http://www.SmallBusinessBigMarketing.com/ Tim Reid

    Largest, let’s do it. Are you about in the next three weeks?