Featured Interviews Archives - Page 54 of 60 - Small Business Big Marketing

#93 Moneytribe Founder Talks About The Growth Of The Social Search Engine.

Dr. David Urpani (a doctor of Artificial Intelligence) co-founded iSelect – Australia’s largest and most successful online insurance comparison portal … turning it in to a multi-million dollar powerhouse. He is now on to his next venture, which he’s named moneytribe. Listen in as David shares his insights in to: How he went from being […]

#93 Moneytribe Founder Talks About The Growth Of The Social Search Engine. Read More »

#92 Rip Curl founder, Bryan Singer on how to build a global surf brand.

7 Comments / Famous Founders, Featured Interviews, Interviews / Tim

Bryan Singer co-founded Rip Curl in the 1960s and today it’s one of the worlds most iconic surf brands. In this revealing interview Bryan takes us deep inside the Rip Curl tent where he shares how he started the business, where the name came from, how they managed extreme growth, and how at one point, they were looking down the barrel of Rip Curl existing no more.

Oh, and the quote of the interview? When asked how Rip Curl began, Bryan responds …

“We were just looking for a quid to fund our next surfing holiday.”

#92 Rip Curl founder, Bryan Singer on how to build a global surf brand. Read More »

#91 Beechworth Bakery founder, Tom O’Toole, shares his very personal business journey.

21 Comments / Featured Interviews, Featured with Sidebar, Interviews / Tim

Tom O’Toole is the larger than life founder of the famous Beechworth Bakery chain. Not only is he the creator of some of the finest sweet and savory treats going around, he is also an incredibly inspiring small business owner who tells it like it is. He also happens to be one of Australia’s most motivational speakers. Not bad for a bloke who grew up in extreme poverty.

#91 Beechworth Bakery founder, Tom O’Toole, shares his very personal business journey. Read More »

#90 How To Create Killer Content With Small Business Author, Andrew Griffiths.

33 Comments / Featured Interviews, Interviews / Tim

Andrew Griffiths is Australia’s #1 small business author, with 11 books published in over 50 countries. Yes, he’s prolific! His ability to create relevant, easy to understand and implement content laser-targeted at growing any small business is unmatched. He’s also an all round good guy.

My initial intention for interviewing Andrew was to discuss how a small business owner should and could go about writing a book as part of their overall marketing strategy. However, very early on in our chat, it became bleedingly obvious that quality time should be spent discussing the overall importance of creating useful, engaging content in all its forms – not just a book. So that’s what this interview is all about.

This is right up there with one of my favourite interviews. I hope you agree.

#90 How To Create Killer Content With Small Business Author, Andrew Griffiths. Read More »

#89 ‘The Voice’ – A Runaway Marketing Success Story.

2 Comments / Featured Interviews, Interviews / Tim

In this week’s episode I have a fireside chat with Adrian Swift, the Nine Network’s Executive Producer of The Voice – one of the most successful TV shows Australia has ever seen. At the time of the interview they were getting 2.5 million viewers per episode – by the end of the series, this had skyrocketed to 3,000,000 viewers … just slightly more than Australia’s #1 small business marketing podcast ;0)

Now, you may well be wondering what can us small business owners learn from the marketing of a hit TV show like The Voice. The answer is PLENTY!

#89 ‘The Voice’ – A Runaway Marketing Success Story. Read More »

#88 A Million Dollar Business in 2.5 Years on $0 Marketing Budget.

28 Comments / Featured Interviews, Interviews / Tim

Three years ago BlackMilk Clothing didn’t exist. Then one day in 2009, James Lillis sold a pair of leggings for $10 that he’d stitched together around his kitchen table. The dream was launched.

Two and half years later BlackMilk Clothing is a multi-million dollar, 100% Australian-owned business employing 130 people and selling out of everything they make … bought by an unbelievably loyal following of raving fans – 160,000+ of them on Facebook, alone!

Not to mention the tens of meet-up groups that connect globally, all manned by volunteers who live for BlackMilk’s next product.

Oh, and did I mention they’ve done this on a modest marketing budget of ZERO DOLLARS! Yep, nudda. Zip!

#88 A Million Dollar Business in 2.5 Years on $0 Marketing Budget. Read More »

#87 How To Market A Business In Tough Times.

22 Comments / Featured Interviews, Interviews / Tim

Larry Bloch co-founded Netregistry in 1997 – right in the high diddle diddle of the dot com boom. Things were going swimmingly with the business doubling every couple of months … until mid 2000 when the boom went bust.

BUT that’s where it gets interesting … really interesting.

You see, marketing a business in boom times is relatively easy – there’s plenty of money and eager buyers – especially in the area of domain names and websites where every one was trying to stake their claim. But how do you manage a business through the down times, and come out the other end shining? In fact, in 2012, Netregistry is now Australia’s most trusted provider of online services.

#87 How To Market A Business In Tough Times. Read More »

#86 How to build a multi-million dollar online business.

5 Comments / Featured Interviews, Interviews / Tim

Danial Ahchow founded Service Central in 2005 and has built it to become Australia’s leading online marketplace for finding all sorts of service providers. This online business now hosts millions of visitors and generates hundreds of millions of dollars of work requests each year.

Listen in as Danial takes us on the journey of where the idea came from and how he managed to bring it to life after quitting his day job as an Industrial Relation lawyer and cleaning office buildings in order to pay the bills.

PLUS I welcome into the Small Business Big Marketing community my new sponsor Netregistry who are the experts when it comes to sorting small businesses out with all your online marketing needs. Exciting times, folks!

#86 How to build a multi-million dollar online business. Read More »

#85 Talking business building & creativity with Tania de Jong AM.

3 Comments / Featured Interviews, Interviews / Tim

Tania De Jong AM is one of Australia’s leading Sopranos – no, not the gangster type – and also manages to run a variety of very cool businesses including an innovations workshop business, a talent agency and a charity that helps disadvantaged people find their voice.

In this fireside chat, Tania reveals how she manages so many businesses, where the ideas come from, what drives her to succeed plus her opinion on why so many businesses find it hard to be creative.

PLUS she has a very big surprise for us at the end. (Dare you not to fast forward!).

#85 Talking business building & creativity with Tania de Jong AM. Read More »

#84 How to start a national day for your brand.

13 Comments / Featured Interviews, Interviews / Tim

In 2009, muesli and porridge maker Flip Shelton, decided that a National Porridge Day would be a mighty fine way to build both the porridge category in Australia and sell some of her own brand of oatie goodness along the way.

Now starting a national day for anything is no mean feat, however, Flip has done it with aplomb and had some great successes along the way including national (free) media coverage on TV, radio and newspapers. In this fun and revealing chat with Flip, she reveals exactly how and why she did it.

And what her plans are for keeping National Porridge Day run well into the future.

#84 How to start a national day for your brand. Read More »