In this episode of the Small Business Big Marketing podcast, Timbo talks about the importance of brand building for small businesses with the Head Of Marketing at Melbourne’s Monash University – Professor Mike Ewing. The Prof as we affectionately call him, has categorical evidence that that small businesses that invest in building a brand will be more […]
#57 The Importance Of Brand Building. Read More »
This is the episode of Small Business Big Marketing where we discuss: How smorgasbords may inspire a new pricing strategy; How the Daintree Ice Cream Co. have got their pitch oh so right; How Kalula Airlines are brilliantly on-brand; And Timbo announces his Online Marketing Communications Masterclass 2011. Small Business Big Marketing – Links & Resources Mentioned
#56 A Pricing Idea. Get Your Pitch Right. Know Your Brand. Read More »
In episode 55 of Australia’s #1 marketing podcast, we talk to Darren Rowse (AKA ProBlogger), one of the world’s most prolific bloggers on well … blogging! Listen in and you’ll discover exactly how to make blogging a part of your marketing arsenal. Plus we: Lukeee apologises for his abismal Twitter performance! We talk about what it means to get a good
#55 How to use Blogging for your business. Read More »
This is the episode of the Small Business Big Marketing podcast where we discover how to have a difficult conversation. Plus we: Discuss what makes for a good pitch; Share our very early thoughts on Google Plus; Talk about Google Grants – $10,000 per month for any charity to spend advertising on Google! Small Business
#54 How To Have A Difficult Conversation. Google Plus. Pitching. Read More »
This is the episode of the Small Business Big Marketing podcast where we question Twitter? Can you believe it? Who do we think we are?! Plus we: Ask another hard question – Do prospects really know what you offer? Talk about domain name leasing; Share the 10 things we’d consider if we were starting a
#53 Twitter. Your offer. Domain leasing. Starting a small business. Read More »
In Episode 52 of the Small Business Big Marketing we: Finish the interview with Matt Simpson, who tells us how he strategically used Facebook Ads to find his life partner with Facebook Personal Ads; Answer a listener questions about FAQs and Wikkis; Discuss the importance of having a crystal clear call to action in all
#52 What Facebook Personal Ads have to do with Marketing (Part 2) Read More »
We know, we know … we said we were going to take two-months off and recharge, and get creative and all that stuff. But guess what? We couldn’t wait. Plus Lukeee missed Timbo way too much. Soooo … in Part 1 of Episode 51 of Australia’s favorite small business marketing show – Small Business Big
#51 Email Marketing. Copywriting. Facebook Ads. Statistics. (Part 1) Read More »
This is the episode where we’re tempted to get all emotional and celebrate our 50th episode of Small Business Big Marketing. However, we choose not to, and instead put the shoulder to the wheel and discuss how to drive traffic to your website; how Lukeee had one press release syndicated to 10,000 websites (!); and
#50 How To Generate 10,000 Backlinks From One Press Release. Read More »
This is the episode where we identify a massive gap in the Royal Wedding arrangements PLUS we’re joined by Laurel from LaPerouse Bed & Breakfast in Lorne, Australia who shares with us how she runs a successful Bed & Breakfast business whilst also building a string business community in her local township. This is gold
#49 Marketing Lessons From The Hospitality Industry. Read More »
In this episode of Small Business Big Marketing we share seven ways to create more time to market your business PLUS we’re rejoined by our second guest ever – Darren Finkelstien of St.Kilda Boat Sales. Darren’s high on energy and on taking serious action in marketing his business. He’s one of those business owners who
#48 Lessons from a marketing action taker. Read More »
