Retail is highly competitive, particularly when you’re in the coffee business. Callum from Espresso Elements explains how he’s created a point of difference in his cafe by designing a customer experience. Callum’s background is in five star hotel management and coffee wholesaling and he’s worked and lived all over Australia, the UK and Ireland. As […]
SBBM #33: Creating a Customer Experience Read More »
In episode 32 of Small Business Big Marketing, Tim squeezes in a brief interview with the father of creative and innovative thinking, Dr Edward De Bono. We also answer listener questions including: How to cross promote your professional services? What’s the best medium for B2B content? What are appropriate conversion rates for your marketing efforts?
SBBM #32: Interview with Dr Edward De Bono + Answers to Listener Questions Read More »
This week we speak with another serial entrepreneur…Dave Jenyns owns Planet 13 (an online and offline clothing store that he describes as the Surf Dive & Ski of the music industry) plus he’s the founder of Melbourne SEO Services and SystemHUB.com…who specialise in getting you to the top of Google. Dave generously shares with us
SBBM #31: How to promote a bricks & mortar business online. Read More »
Jennifer Sheahan hands over her best kept secrets on how to use Facebook as a small business marketing tool. She talks about Fan Page design, Facebook Ads and answers all those other questions that we all asking ourselves when deciding if Facebook’s right for our business. Luke is his usual immature self, Tim maintains the
SBBM #30: Secrets to using Facebook as a small business marketing tool Read More »
Pete Williams sold the MCG for $500 at the age of 21, has been named Ernst & Young’s Entrepreneur of the Year, owns a phone company, a finger food business and has his finger in more pies than that little bloke in that nursery rhyme…what was his name? In this jam-packed episode Pete explains why
SBBM 29: Why marketing should be at the heart of your business Read More »
Free publicity. Bring that on! And no, it’s not a joke. The very lovely Rebecca Derrington, founder and owner of Source Bottle shows you exactly how to get it. Plus we are mightily proud to announce the coming together of Small Business Big Marketing and Flying Solo … Australia’s #1 site for the micro business
SBBM #28: How to generate free publicity. Read More »
There’s this guy Tristan who’s running 52 marathons in 52 weeks…all over the world. He wants to raise $100,00 for UNICEF. He also wants some sponsors to join him (financially, not physically!). So we interview his marketing guy on the ground in Australia and give him our thoughts on what he should be doing to
SBBM #27: How to Raise Sponsorship. Read More »
Listener questions are the focus of today’s show. So, we go head to head shedding our marketing spotlight on such curlies as How do we define marketing?; What are the options to cold calling?; How would seeding work for a helicopter company?; and Is social media for B2B businesses? PLUS we chew it over about
SBBM #26: It’s a listener love-in! Read More »
Part 2 of 10 Marketing Nuggets to Help Grow Your Business, find out the next 5 (or more!) great marketing tips. 6. Get speaking – Here’s the best training course around to get you in the public speaking zone. 7. Network (face-to-face!). 8. Optimise your page titles. 9. Outsource – You can’t do everything. 10. Sort your
SBBM #25: 10 Marketing Nuggets to Help Grow Your Business (Part 2) Read More »
Every now and then we like to surprise and delight you (actually we aim to do that all the time!), our treasured listener, with some little marketing nuggets laser-focused on building your business. So, with notebook and pen in hand (or iPad if you’ve succumbed to the Apple maketing machine as we have), sit down,
SBBM #24: 10 Marketing Nuggets to Help Grow your Business (Part #1) Read More »
Grab My 10 MarketingProven marketing principles that every business – no matter its size, category or industry – should adhere to in order to create epic marketing, increase awareness, engagement and enquiry. And who doesn’t want a piece of that?!
