Page 93 – Small Business Big Marketing

#84 How to start a national day for your brand.

In 2009, muesli and porridge maker Flip Shelton, decided that a National Porridge Day would be a mighty fine way to build both the porridge category in Australia and sell some of her own brand of oatie goodness along the way.

Now starting a national day for anything is no mean feat, however, Flip has done it with aplomb and had some great successes along the way including national (free) media coverage on TV, radio and newspapers. In this fun and revealing chat with Flip, she reveals exactly how and why she did it.

And what her plans are for keeping National Porridge Day run well into the future.

#84 How to start a national day for your brand. Read More »

#83 Big Richard Condom’s Lloyd Perry Talks Marketing.

Well, I could summarise this interview as being all about how to market condoms. HOWEVER, it’s so much more than that. In fact, Lloyd Perry from Big Richard Condoms actually set out to create a clothing brand, but, thanks to a Venture Capitalist with a sense of humour (what?!) he ended up starting and running a condom business. So, in this revealing interview (BTW, it’s not one for the kids’ ears) we go under the covers (pun intended) and get some fantastic insights in to very smart marketing strategies around ….

#83 Big Richard Condom’s Lloyd Perry Talks Marketing. Read More »

Six examples of a ‘Product For Prospects’.

6 Comments / Blog / Tim

At a workshop I attended recently, a lead capture strategy called ‘Product For Prospects’ was revealed. It’s an elegantly simple way of convincing a prospect to exchange their contact details or a small amount of money for something of high-perceived value from your business (at low cost to you).

Six examples of a ‘Product For Prospects’. Read More »

#82 How To Become A Key Person Of Influence.

18 Comments / Featured Interviews, Featured with Sidebar, Interviews / Tim

Every industry has an inner circle of people whose names come up in conversation for all the right reasons, they attract the right opportunities, they earn more money and have more fun. My guest has aptly labelled these folk Key Persons Of Influence. So, listen up as Daniel Priestley explains how you can enter your industry’s inner-circle by becoming one yourself.

#82 How To Become A Key Person Of Influence. Read More »

How to generate word-of-mouth.

8 Comments / Blog / Tim

In episode 79 of Small Business Big Marketing I asked a number of small business owners what their most effective marketing strategy was. All of them answered “word-of-mouth marketing, of course!” But (and it’s a big BUT) you don’t just wake up one day and say I’m going to generate some word-of-mouth. Word-of-mouth marketing requires

How to generate word-of-mouth. Read More »

11 considerations when naming a business.

6 Comments / Blog / Tim

Recently, I received a question from a listener who was having trouble naming her business. In her own words, she said “I’ve gone in to the territory of over-thinking land.” I answered the question in detail in this episode of Small Business Big Marketing, however I thought I’d also share the key points here. Whilst naming a business can

11 considerations when naming a business. Read More »

#81 Hear from a guy who can get you anything. Yep, anything!

11 Comments / Featured Interviews, Interviews / Tim

LA-based Steve Sims, Founder of Bluefish can get you anything. Anything! That’s the premise of his business. As he so eloquently puts it:

“Don’t call us to pick up your dry cleaning or walk your dogs; that is simply not what we‘re about. Bluefish is not a gopher service, an old boy’s network, or a snobby bunch of party-crashers. Rather, we offer the highest level of personalised travel, transportation, and cutting-edge entertainment services to corporate executives, celebrities, professional athletes, and other discerning individuals interested in living life to its fullest.”

Listen in on this chat I had with Steve and you’ll discover in no uncertain terms how to get things done. PLUS I share 10 considerations for naming your new business, product or service.

#81 Hear from a guy who can get you anything. Yep, anything! Read More »

Sir Richard Branson On Being An Entrepreneur.

4 Comments / Blog / Tim

I’ve nothing to add. Just grab a cuppa and watch this 40 minute chat with the Boss.

Sir Richard Branson On Being An Entrepreneur. Read More »

How to generate $1.5M p.a. revenue in 5-years with one very clever marketing tactic.

12 Comments / Blog / Tim

Getting to the top of Google search is never easy. However, Raphael Bender from the Melbourne Pilate’s Studio – Breathe Wellbeing – and a long-time listener of the show, has built a $1.5 million dollar p.a. Pilates business almost 100% off the back of some very smart search engine optimisation – AKA, setting up your website

How to generate $1.5M p.a. revenue in 5-years with one very clever marketing tactic. Read More »

#80 David Allen on Getting Things Done.

8 Comments / Featured Interviews, Interviews / Tim

David Allen, famous for his ground-breaking work-life management system, Getting Things Done, talks to us about how you can be buried in projects yet have nothing on your mind! Oh, and it’s Lukeee’s last show :0( so we share a whole lot of heart-felt emails from you, our treasured listeners.

#80 David Allen on Getting Things Done. Read More »