Selling Online for Dummies author Paul Waddy demystifies online business | #614

Selling Online for Dummies author Paul Waddy demystifies online business | #614

Online business demystified. Keen to recession-proof your business? Maybe you want to add an additional revenue stream or two. Why wouldn’t you?! Well, I’ve got just the fella to help you do that. Paul Waddy is one of retail-tech’s brightest minds, in fact, he’s just released Selling Online for Dummies, and he joins us to share how you can master eCommerce in your business. It’s an e-ceptional episode 614 (see what I did there?!) of The (13 year-old, award-winning) Small Business Big Marketing podcast.


A little more about Selling Online for Dummies author Paul Waddy


Paul Waddy is an eCommerce expert and strategic advisor to some of Australia’s most successful online retailers including ShoPo, The Horse and Oz Hair and Beauty.

In 2021 Paul was named Number 2 in the Top 50 People in eCommerce, and in 2022 he received the Industry Recognition Award at the Online Retail Industry Awards.

He’s such an expert in the eCommerce space that he’s just released Selling Online For Dummies and Shopify For Dummies, designed to give business owners (just like you) the expertise to transform your eCommerce ideas into a profitable reality.

As an aside, I couldn’t help myself … I Googled what are the strangest titles for 

For Dummies books, and the top 3 are: 

  1. Anger Management for Dummies (Step 1 is don’t get angry when someone calls you a dummy!)
  2. Near Death Experiences for Dummies (Step 1 is go towards the light. Step 2 is … not that close!) 
  3. And the third one is Procrastination for Dummies, although no one gets around to reading this one!

Enough stupidity. This is serious stuff!

So settle in as Paul Waddy covers:

  1. How a clever eComm play can recession-proof your business
  2. The various ways of integrating eComm in to an existing business
  3. What you’d need to do to clear $5,000 a month after three months of starting an eCommerce business
  4. How to get traffic to your online store
  5. And plenty more.

Paul starts by explaining what he loves about eCommerce …



Resources mentioned in this episode of your favourite marketing podcast


Interview with Power Planter founder (eCommerce store)

Interview with Snotty Nose’s founder (eCommerce store)

Interview with eBike ecommerce store founder John Murphy (eCommerce store)

Interview with Stu Heinecke on getting that meeting

Interview with Steve Simms on how to get Elton John as a client




Services every business owner needs that Timbo recommends


How to generate organic traffic to your website
(without spending anything on advertising)

High converting website designers
(They built this website – take this simple quiz and see where yours needs improving)

DIY SEO training – The most cost-effective way to get on page 1 of Google
(20% off with discount code Timbo20)

Proven customer attraction strategy
(and ridiculously cheap)



Last Week’s Episode of The Small Business Big Marketing Podcast


World Surfing Champion Shaun Tomson on how to find your purpose | #613




Businesses that make this podcast possible (please support them)


DELL Technologies – Small business solutions

Studio 1 Design – High converting website designers

Fun Escapes – Proven customer attraction ideas

Hawk Academy – DIY SEO training (discount code Timbo20 for 20% off)



Thanks for tuning in. May your marketing be the best marketing.






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