charity marketing

not-for-profit marketing

265 – Pinchapoo is a cheeky charity founded on a very personal story.

Pinchapoo was borne from a simple, cheeky concept – ‘pinch’ the shampoos and toiletries provided in your hotel room, and donate them to those who need them most. How cheeky is that?!

Join me for a fireside chat with founder Kate Austin as she shares her personal journey to starting this cheeky little charity that has already donated over 400,000 products to the incredible organisations we work who distribute them directly to those in need.

kylie minogue

#128 Trying to get a date with Kylie has its (business) rewards!

Brighton-based business executive and fellow marketer, John Dingeldei wants a date with Kylie Minogue. Who doesn’t! In fact, Dannii would be just fine!

However, unlike my perverted reasons for wanting one, John’s are pure – he’s raising money for a number of charities as part of a campaign called 5 Dates In 5 Weeks.

He’s already knocked off his first four dates (so to speak!) and has now set his sights on a little tait de tait with one of the most well known women in the Western world. Good on him, I say!

John approached me via email, asking if I could help him get this fifth, albeit very challenging, date. Now whilst I don’t know Kylie, I’m reckoning that the six degrees of seperation law that applies to us all will reveal that one of my listeners will have access to her and make it happen. Enjoy and let’s see if we can make it happen.

how to market a not for profit

#103 How to make money and do a world of good.

In 2008 Rebecca Scott left her long-standing job as a Scientist at the CSIRO and co-founded Streat – a Melbourne-based social enterprise that sells delicious food and coffee whilst providing homeless young people with hope, self-belief and the opportunity to get qualified in hospitality. As Streat’s tagline suggests – Streat stops homelessness the delicious way.

Whether you’re looking to start a social enterprise yourself, wondering how you can integrate some social responsibility in your small business or just love an inspiring story then you’re going to love hearing what Rebecca has to share.

This is a wonderful story of how you can start a business, make some money and do the world of good along the way. Listen up!