Today we head to Cairns in Far North Queensland, to kick off an 8-part series showcasing amazing businesses in regional Queensland. In these special episodes you’ll meet not one, but two inspiring business owners. And today’s two businesses couldn’t be more different from each other… Australia’s largest aquarium. And one of regional Australia’s largest publishers. It’s a tropical episode 567 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
Are you ready for some content marketing strategy genius? Well, how’s this for an idea … Create some unique, quality content that your prospects will love. Then bypass the Internet, and instead, print it on paper and mail it to those who may one day buy from you. How old school is that! Well, it may be old …
I started creating truly helpful content five years ago when I launched The Small Business Big Marketing Show.
At the time, I didn’t give much though to the problem of running out of content.
Afterall, there’s was no shortage of marketing questions business owners had.
And there was no shortage of business owners using marketing to successfully grow their business.
And in fact, I still don’t give much thought to this problem.
However, and it’s a big however, many business owners considering a helpful content marketing strategy seem to have big concerns about running out of things to say.
So, if the concern is there, then let me address it.