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Leigh Edward Ferndale Foods

How (& why) to target small compounding growth initiatives not short-term sales with Ferndale’s Leigh Edward | 646

Product Businesses /

Ferndale Food’s second-generation owner Leigh Edward goes about running his multi-million dollar family business in a very refreshing way. He’s strong on values, considered in his approach, and avoids trying to be anything he isn’t. As a result, Ferndale are the producers of some of Australia’s biggest, privately-owned confectionery brands. It’s episode 646 of The (14 year-old, award-winning) Small Business Big Marketing podcast, that wreaks of the sweet, sweet smell of success!

How (& why) to target small compounding growth initiatives not short-term sales with Ferndale’s Leigh Edward | 646 Read More »

Mez Jamali Wholesome Bowl

How to slowly launch a successful FMCG brand | 645

Product Businesses /

Any private individual (not company, but individual) who launches an FMCG brand instantly has my attention. Why? Because the hurdles between the idea and success are huge.  That’s why when I had the opportunity to interview a fellow who, with his own money, had launched Australia’s newest instant noodle brand, I jumped at it! It’s a flavoursome episode 645 of The (14 year-old, award-winning) Small Business Big Marketing podcast.

How to slowly launch a successful FMCG brand | 645 Read More »

Howin Chui

Why creativity in business is so important with restaurateur Howin Chui | # 619

Featured Interviews, Featured with Sidebar, Interviews, Male Founders /

Why is creativity so important in business? When you spend quality time thinking differently about your business, amazing things happen, the least of which is that you create a solid point-of-difference. But don’t take my word for it … Let’s hear from one of Sydney’s leading new restaurateurs for whom creativity is his super power. It’s a highly creative episode 619 of The (13 year-old, award-winning) Small Business Big Marketing podcast with host Timbo Reid.

Why creativity in business is so important with restaurateur Howin Chui | # 619 Read More »

AManda Walker Lord of the Fries

Lord of the Fries is a fast food business built deliciously slowly | #594

Featured Interviews, Featured with Sidebar, Interviews /

Amanda Walker is the co-founder of the hot chip mini empire Lord of the Fries. Launched in 2004 with her husband, they now have 23 stores nationally. Join host Tim Reid as she shares her beautifully slow business journey along with why and how to slowly build a business you’ll love.

Lord of the Fries is a fast food business built deliciously slowly | #594 Read More »