list building

Six examples of a ‘Product For Prospects’.

At a workshop I attended recently, a lead capture strategy called ‘Product For Prospects’ was revealed. It’s an elegantly simple way of convincing a prospect to exchange their contact details or a small amount of money for something of high-perceived value from your business (at low cost to you).

How to Build a Highly Targeted B2B Direct Mail List

Regular SBBM Podcast listeners will know that I maintain a boating showcase website as part of a portfolio of sites. The site mainly generates revenue through advertising and lead generation for businesses in the marine industry. One of my biggest challenges is attracting advertisers. The online marketing campaigns I’ve tried just haven’t been cutting through, so recently …

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