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Ben Leonard Beast gear

Chatbots, Instagram & Sonic the Hedgehog: The Unconventional Business Wisdom of Beast Gear’s Ben Leonard | 654

Male Founders, Products /

Ben Leonard has no business training. In fact, his background is in Ecology. Oh, and he’s a whale and dolphin nerd, who had no interest in fitness, until his mid 20s, when he decided to build a successful online fitness brand called Beast Gear which, in its third year, turned over six million large ones! It’s an unbelievable episode 654 of The (14 year-old, award-winning) Small Business Big Marketing podcast.

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Retention marketing expert Adam Robinson

How to use email marketing to grow your business with Retention’s Adam Robinson | #616

Featured Interviews, Featured with Sidebar, Interviews, Male Founders /

Keen to use email marketing to grow your business? Cool. On your website, offer visitors something of high perceived value to them, but at a low cost to you. In exchange for their email address, they get it for free. It might be an eBook. A video full of helpful tips. A one-off discount coupon. Over time you build an email list of prospects, that you then communicate with on a regular basis. The result? More loyal customers. More sales. And the lifetime value of those customers increases exponentially. Sounds good, huh? It’s a retentive episode 616 of The (13 year-old, award-winning) Small Business Big Marketing podcast with Tim Reid.

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How to Build a Highly Targeted B2B Direct Mail List

2 Comments / Blog /

Regular SBBM Podcast listeners will know that I maintain a boating showcase website as part of a portfolio of sites. The site mainly generates revenue through advertising and lead generation for businesses in the marine industry. One of my biggest challenges is attracting advertisers. The online marketing campaigns I’ve tried just haven’t been cutting through, so recently

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