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Carol Brunswick Belly Bands

People first, profit second built Belly Bands’ Carol Brunswick a very caring business | #595

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Belly Band creator Carol Brunswick spent over $300,000 of her family’s savings, with little or no return, before landing on a more effective way to grow her business. The new improved way involved bootstrapping everything, and adopting a people first, profit second philosophy.  It worked!  Now she’s sold 70,000 Belly Bands and absolutely loves building a business that’s making such a difference to her precious customers’ lives.

Declan Lee interview on Small Business Big Marketing Podcast

[Update] Gelato Messina’s Declan Lee on creating Australia’s best gelato experience | #593

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I love Gelato Messina. I love their products. The restraint shown when it comes to their branding. Their unapologetic, and quite noisy customer experience. Their alternative approach to running a business. And so much more. And between you and I, I’m pretty sure their Hokey Pokey flavour is made in Heaven! It’s a deliciously creamy episode 593 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

[Update] Exactly How Black Hops Brewery’s Dan Norris Built a $65M brand in 6-years | #585

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Black Hops Brewery co-founder Dan Norris has more business failures than he’d like to admit. Then one of his ideas hit pay dirt and was quickly snapped up by a large multinational. But, instead of finding the closest hammock, he started a brewery. Six years on Black Hops is valued at $65M. It’s a thirst-crushing episode 585 of The (12 year-old, award-winning) Small Business Big Marketing podcast.