People first, profit second built Belly Bands’ Carol Brunswick a very caring business | #595

People first, profit second built Belly Bands’ Carol Brunswick a very caring business | #595

Belly Band creator Carol Brunswick spent over $300,000 of her family’s savings, with little or no return, before landing on a more effective way to grow her business. The new improved way involved bootstrapping everything, and adopting a people first, profit second philosophy.  It worked!  Now she’s sold 70,000 Belly Bands and absolutely loves building a business that’s making such a difference to her precious customers’ lives. Although it does raise the question … What on Earth is a Belly Band?! It’s a curious, yet warm and fuzzy episode 595 of The (13 year-old, award-winning) Small Business Big Marketing podcast.


A little more about Belly Band’s creator Carol Brunswick …


Carol Brunswick is the creator of the original Belly Band.

She’s already sold 70,000 of them and given away 5,000,  she’ll turn over $2M this year, thanks to her eight staff, wholesalers and customers all over the world that she treats with the utmost of respect. 

And that, my friends, is the big, big learning in this episode … Carol has built the Belly Bands business with an unwavering people first, profit second attitude … despite losing the majority of her family’s savings (some $300,000) before things turned around.

So, what’s a Belly Band, I hear you ask?

Excellent question …. I’ll leave that to Carol!


Other interviews with product inventors …


Interview with Carmen’s Museli’s Carolyn Creswell

Interview with Four Pillar’s Gin’s Stu Gregor

Interview with Lune’s Kate Reid


Resources mentioned in this episode of your favourite marketing podcast …


How to create a high-converting website with Greg Merrillees

Take this quiz to see where our website is underperforming


Last Week’s Episode of The Small Business Big Marketing Podcast


Lord of the Fries is a fast-food business built deliciously slowly | #594



Episode Sponsors


DELL Technologies – Small business solutions

Studio 1 Design – High converting website developers



Thanks for tuning in. May your marketing be the best marketing.






Marketing Wake Up Calls

Only for the motivated business owner keen to build their beautiful business in to the empire it deserves to be.