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Dean Salakas - The Party People - marketing success factors

280 – Australia’s largest party supply retailer shares his top 3 critical marketing success factors

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It’s time to party people, ‘cause I’m speaking to the Chief Party Dude from The Party People … who sell a party supply every 9-seconds. [Insert party blower SFX ;-]

Today’s guest is Dean Salakas, owner of the third generation family business and Australia’s largest retailer of party supplies. In this fun and candid fireside chat, Dean shares:

– The pros & cons of running a family business
– What he learnt from being on Shark Tank
– His top 3 critical marketing success factors

Yep, another big episode of Australia’s best marketing podcast. Let’s go!

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Karen Justice - Just For Pets - retail marketing

243 – A retail marketing case study in which David gives Goliath a real going over!

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We’ve all had to compete against businesses much larger than us, right? And sometimes it ends in tears. Well, not for today’s guest – Karen Justice, founder of Just For Pets. It started in tears, but now she’s taking on the big boys … and winning, thanks to some very smart marketing. So strap in for a bit of David versus Goliath.

243 – A retail marketing case study in which David gives Goliath a real going over! Read More »

Alicia Shaffer Three Bird Nest - how to market your Etsy business

235 – How to be the #1 seller on Etsy amongst 1.5 million stores

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Alicia Shaffer is the biggest seller on eCommerce store Etsy. And that’s no mean feat given there’s 1.5 million stores on Etsy! However, the success she’s currently enjoying with Three Bird Nest didn’t come easily – like all successful business owners she’s tasted failure, but chosen to rise from the ashes. This is a marketing masterclass!

235 – How to be the #1 seller on Etsy amongst 1.5 million stores Read More »

marketing speaker

This guy built a retail empire, got incredibly sick then chased down his passion.

14 Comments / Featured Interviews, Interviews /

Tony Gattari lead an inspired team to take Harvey Norman Computer Computer Superstores from a $9 million minnow to a $570 million empire. Burnt out, he then considered joining the ministry, he coughed blood daily for 3-years and was told he wouldn’t live past 50. At that point he decided to forget about money and live his passion. PLUS in this episode of Australia’s #1 marketing podcast, I respond to a listener who’s successfully implemented some of this show’s email marketing and website design tips. PLUS I announce a series of events that I think any small business owner keen to make an impact should attend. Listen up!

This guy built a retail empire, got incredibly sick then chased down his passion. Read More »