Do you love the idea of self-publishing a book for your business in 2023? Then imagine this scenario. You and your biggest competitor are standing in front of a prospect. Your competitor gingerly hands over their business card. You proudly hand over your book. No prizes for guessing who’s built instant trust? If you love the idea of having a book to promote you and your business then listen up as today’s guest has written 42 of them, and sold nine million copies. It’s a self-publishing episode 635 of The (13 year-old, award-winning) Small Business Big Marketing podcast.
In recent years, a revolution has swept over the publishing industry. Thanks to the widespread availability of devices such as the Kindle and the iPad, ebooks have become popular. And that’s not all: Amazon, Apple, and a host of other platforms allow practically anyone to write and upload a manuscript and have it published as