[UPDATE] Sacking her distributor was the best move ever for Snotty Nose’s Laura Klein | #542

It’s time for another inspiring update from a past guest. This time it’s Snotty Noses founder Laura Klein who since we last spoke two years ago has sacked her distributor, implemented some very clever marketing to the point that business is booming. It’s a phlegmy episode 542 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

A Little More About Laura Klein of Snotty Noses …

Righto, time for an update from a past guest who continues to smash it out of the park.

Laura Klein first appeared on this show two years ago. At the time she was the founder of Snotty Noses, a business doing a million in turnover selling the Battery Powered Snot Sucker … a device that sucks the snot from the noses of newborns who can’t blow their nose!

Fast-forward two years and business is booming thanks to a falling out with her distributor (which she wishes had happened earlier) and some very clever marketing.

We cover plenty of ground here including how to choose a manufacturer, Instagram videos, flash mobs, customer service tips, micro-influencers, blogging, EDMs, reviews, loyalty programs … even fridge magnets!

I started off by asking Laura about the fallout she had with her distributor …

Timbo’s Top 3 Attention Grabbers from my chat with Laura Klein of Snotty Noses …

1. I love her attitude that what is in the past is in the past. As business owners, it’s too easy to get caught up when something negative impacts our precious baby, but it’s those amongst who quickly pick themselves up, dust themselves off and get on with things. Laura is a great example of this, as was past guest Jeremy Fleming of Stage Kings who’s COVID-enforced pivot had him going from Australia’s biggest stage constructor to a flat-pack office furniture manufacturer in a matter of days! Check his story out on episode 527.
2. I love how Laura called 5,000 pharmacies to introduce (not sell) her new range of self-branded products. And as she said, the money was in the follow-up which she did so elegantly with an email follow-up every two weeks that also included some social proof.
3. I love how Laura’s using loyalty points to placate unhappy customers. Even the fact that she’s got a loyalty program is super impressive given we often think of these as the domain for big business. If you’d love to become a Ninja at dealing with grumpy customers, take a listen to my chat with Jay Baer who’s written the ultimate book on it called Hug Your Haters!

Last Week’s Episode of The Small Business Big Marketing Podcast

Episode 541 – [Update] Flow Hive’s Cedar Anderson on business growth through these tough times.

Thanks for tuning in. May your marketing be the best marketing.