Sometimes we can all get a little bogged down in so much marketing detail we end up forgetting one of the most basic of all business techniques. Communication!

Marketing balls, that is – what on earth were you thinking about?  But all joking aside, one vital thing that every small business needs is a multitude of initiatives all

Ron Chowanetz, a commercial finance broker in Melbourne and long time listener of Small Business Big Marketing (and personal friend of Timbo’s) has been battling cancer these last few months. He

The elevator pitch!  A phrase that’s bandied around all over the place, but something that a lot of small (and not so small) business owners fail to ever nail down

It goes without saying that you need to know your business inside out.  You need to be an expert on your product – whatever that may be – and be

One thing that’s sure to have the icy fingers of doubt running its cold fingers down your spine is the issue of the money-back customer guarantee. No matter what your

Logos – they’re a crucial part of your marketing strategy, aren’t they?  Err, actually – if you truly believe that then you really ought to take a step back and

Marketing!  When it comes to getting exactly what your product’s about across to your customers, it’s quite incredible how many people simply get it wrong.  But – and this is

A couple of clicks down the road from where I live is a beautiful little restaurant and winery. They have fantastic product – great wine, good food and secluded surrounds

If we had to market your business we would …. This is the starting point for Spotlight… one of our most popular offers where we record an exclusive episode (podcast