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James Tostevin James Tostevin real estate succes secrets

272 – Success secrets of Australia’s #1 Real Estate Agent, James Tostevin

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James Tostevin has been ranked Australia’s #1 real estate agent (two years in a row) – that’s no mean feat. Fortunately he’s willing to share his real estate success secrets on Australia’s #1 marketing show.

Plus I share some inspiring feedback from a listener who’s in the process of escaping the cubicle, I have some news on Flying Solo’s Small Business Awards and I have a motivational marketing quote from Henry Ford.

Yep, another big show … Let’s go!

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presentation skills tips

271 – Presentation skills tips for growing your business with Timbo & Griffo

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Presenting from stage, on video, or in an interview situation is a marketing strategy too many business owners ignore. And as a result, leave plenty of money on the table.

Join Andrew Griffiths, Australia’s leading small business author and myself as we talk about exactly how to do it.

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remarkable marketing

270 – A masterclass in remarkable marketing with Arthur Greeno of Chick-Fil-A

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Throwing cows from helicopters, setting Guinness World Records, marriage proposals to customers and police calls to turn off the bubble machines – this is just some of the remarkable marketing that today’s guest undertakes. Oh, BTW, the cows were stuffed ;0)

Plus I give a broke listener some ideas on how to raise money for her product idea and share a motivational marketing quote that will get you through when Plan A doesn’t quite do what you’d hoped!

Let’s do this!

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online retailing tips nathan huppatz

269 – Marketing tips from a $7M business doubling year on year with Nathan Huppatz of Costumes.com.au

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Ready for some online retailing tips that apply to any business – online or offline?

Nathan Huppatz started Costumes.com.au in 2010 and it’s now a $7M business that’s doubling each year.

Listen in as he shares how he’s done it.

269 – Marketing tips from a $7M business doubling year on year with Nathan Huppatz of Costumes.com.au Read More »

Philippines outsourcing tour

268 – Personal insights from my recent Philippines outsourcing tour

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Well, I’m back from my Philippines outsourcing tour, and it’s time to share what I learnt.

Joined by five motivated business owners (and fellow SBBMers – you know who you are ;0) it was an absolute eye-opener and mind expander as we visited a variety of outsourcing options and got to understand the various business models available to us.

Yep, it’s another big show. Let’s do it!

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review sites

266 – How to harness the marketing power of review sites with Yelp’s Nicholas Lembo

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Why does harnessing the power of review sites in your marketing strategy makes good sense? Because us humans love the opinions of others when making a purchase decision. In fact, the majority of customers (some say up to 81%) read online reviews before making a purchase decision. Or is that 72%? Hang on, I think it’s 81%. Whatever it is, it’s high. And if you’re not listing your business on review sites, then you just might be leaving money on the table.

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not-for-profit marketing

265 – Pinchapoo is a cheeky charity founded on a very personal story.

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Pinchapoo was borne from a simple, cheeky concept – ‘pinch’ the shampoos and toiletries provided in your hotel room, and donate them to those who need them most. How cheeky is that?!

Join me for a fireside chat with founder Kate Austin as she shares her personal journey to starting this cheeky little charity that has already donated over 400,000 products to the incredible organisations we work who distribute them directly to those in need.

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Dave Muson - storytelling marketing example

264 – How to use storytelling to create a strong brand with Dave Munson of Saddleback Leather

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Dave Munson is a great story-teller. Oh, and he happens to own a small business – Saddleback Leather. They make and sell leather bags that Indiana Jones would be happy to carry.

Integrating his amazing story-telling skills in to his website copy, marketing video scripts, and even his voice-mail, Dave has managed to create a highly engaging and emotional brand in an industry that isn’t known for its charm.

Join me around the campfire as Dave let’s us know how he does it.

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How to create a customer experience

263 – How to create a customer experience with Aleenta Barre’s Kylie Roberts

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Knowing how to create a customer experience that is remembered, talked about and shared is simply great marketing, and a great way to differentiate your business in any crowded market place.

Kylie Roberts, co-founder of Aleenta Barre is nailing it. In fact, she has created a step-by-step process that is consistent throughout each of the four barre studios she’s opened in the past 18-months. It involves simple things like eye contact, greeting clients at the front door, and burning candles.

Yep, we get a bit woo-woo in today’s episode.

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